Report on Squarespace (the Company that I researched)
Product/Service: What, in a sentence, does this company do/sell?
It is a service industry; where users can build and host websites, online shops and blogs. Blogs or sites can be either personal or business.
Founder/Co-Founders: Who founded the company? Are they still involved in day to day operations?
Anthony Casalena is the Founder of Squarespace, Inc. He started the company in 2003 in his dorm room of the University of Maryland. He is also the current CEO (Chief Exceutive Officer).
Office/Headquarters: Where is the company located? Do they have a single headquarters, or do they have locations throughout the country/world?
They are in NYC (Broadway and 5th Ave), in Portland in the state of Oregon, and in Ireland, a European country. Full addresses are below.
- NYC: 459 Broadway, Fifth Floor, New York, NY 10013
- Portland: 222 NW 5th Avenue, Fourth Floor, Portland, OR 97209
- Ireland: Le Pole House, 1st Floor, Ship Street Great, Dublin
Method of Making Money: How does your company make money? Through advertising, subscribers, royalties, affiliate purchases, lead generation, selling data, or freemium payment models?
Squarespace makes money on Premium Payment model. They charge different amounts depending on number of payments per year (meaning monthly payments or once a year payment).
Target Customers: Who are the target customers for this company?
Individuals who wants to be a blogger, or businesses like a restaurant willing to create websites, or people who want to publish pictures from their events such as wedding are target customers for this company.
How many current users/customers, etc: How many customers do they currently have?
Exact number of customers is unknown, but the company website mentions big brand names like CISCO, HBO, and Target among many others as their customers.
How does the company advertise its product/services?
In broadcast television, radio, online, magazines, and newspapers. They were in SuperBowl 2015 too.
Competitors/Competitive Advantage: What companies offer services/products that compete with your chosen company? What sets your chosen company apart from its competitors?
WordPress is one of the biggest competitors of Squarespace.
Squarespace makes it easy for beginners to advance level users to build websites. One can drag and drop content easily. Unlike this, one need to commit weeks to learn how to use WordPress properly.
Squarespace has better support team unlike WordPress.
Works Cited: You must document all the websites and articles you use to find the above information. Simply include a list of websites at the end of the blog post.