CONTENT
Product/Service:
A smart grid is a modernized electrical grid that uses analog or digital information and communications technology to gather and act on information – such as information about the behaviours of suppliers and consumers – in an automated fashion to improve the efficiency, reliability, economics, and sustainability of the production and distribution of electricity. Electronic power conditioning and control of the production and distribution of electricity are important aspects of the smart grid. Smart grid policy is organized in Europe as Smart Grid European Technology Platform. Policy in the United States is described in 42 U.S.C. ch. 152, subch. IX § 17381.
Roll-out of smart grid technology also implies a fundamental re-engineering of the electricity services industry, although typical usage of the term is focused on the technical infrastructure.

Founder/Co-Founders:
Atlanta, GA – Nov. 17, 2014 – The Board of Directors for the Smart Grid Interoperability Panel (SGIP), a member-funded organization focused on accelerating Smart Grid interoperability, today announced Sharon Allan, industry luminary, as its new President and Chief Executive Officer.
Allan’s 30 years of experience in the energy and information technology industries will help SGIP strengthen its collaborative ties between utilities, research labs, regulators and business leaders around the world. Allan will work closely with members to increase visibility for the work SGIP is doing to address the key grid modernization issues of resiliency and integration of new systems.
The Smart Grid is a compilation of concepts, technologies, and operating practices intended to bring the electric grid into the 21st Century. Defining the smart grid is difficult for several reasons. First, there is no single template that defines exactly what the smart grid will look like or how it will operate in any given service area. Without a consensus template people tend to construct their own mental vision of how the technologies, systems, and customers will interact. There is also the reality that customer mix, geography, weather and other factors will almost certainly make the smart grid in each service area a little unique. The second factor contributing to the uncertain definition is the fact that the smart grid does not yet exist. Many of the systems and technologies expected to become a part of smart grid either haven’t been developed yet or are in prototype or early stages of testing and implementation.
Office/Headquarters:
This smart grid company is located throughout the word. The International Business Machines Corporation (IBM) is an American multinational technology and consulting corporation, with headquarters in Armonk, New York. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Products/Services:
– Reduced consumption and lower customer bills
– Fewer field visits and faster customer response
– Improved efficiency and quality of call center operations
– Reliability index improvements
– Improved billing operations efficiency, improved cash flows, and lower costs
– Improved operational efficiency and lower costs from smart metering
– Informing customers to increase peak event load reduction without pricing incentives
Method of Making Money:
The smart grid company make money with electrical company such as IBM, Coned, MTA etc…. they money also through advertising, selling data, subscribers, people who use electricity a lot such as saving them in there bills.
Target Customers:
– Mostly ConEd customers to reduced their bills.
– People in company who travel a lot with electrical equipment.
– Technical building equipment
– Building operations
– Building envelope insulation
– National grid

How many current users/customers, etc:
Demand response is a temporary measure to meet grid peaking capacity requirements. The need to purchase expensive peaking power on the wholesale market to satisfy demand can be expensive. Lately, utilities are seeking to automate demand response processes and offer their industrial, commercial and residential customers value-added services within their demand-side management programs. Because demand response is a form of power generation, it can be used as a cost-effective way to reduce the need to purchase expensive whole power from inefficient forms of peaking generation. Utilities are also increasingly relying on demand response tools, like Siemens Demand Response Management System (DRMS), for their cost-effectiveness and relatively short implementation times.
How does the company advertise its product/services?
– AT&T offers smart meters with pre-paid data plans for utilities
– Smart grid consumer collaborative launches research initiative
– Global Smart grid market
– National Summit on Smart Grid and Climate Change which they held in Washington, DC
Competitors/Competitive Advantage:
– ConEed
– National grid
Works Cited:
https://www.smartgrid.gov/future_grid
http://w3.usa.siemens.com/smartgrid/us/en/demand-response/Pages/demand-response.aspx
http://en.wikipedia.org/wiki/IBM#Company_logo_and_nickname
http://www.prnewswire.com/news-releases/national-summit-on-smart-grid-and-climate-change-to-be-held-in-washington-dc-274608791.html