Class Info

  • Date: Wednesday, 10/30
  • Meeting Info: In-Person, Pearl 112

Topic

  • Typographical considerations for presentations and mockups
  • Fix Dropbox
  • Plan Week — the time each semester when we encourage students to get ready to meet with their advisor, register, and plan next steps in their college careers.
    • Virtual Peer Mentor Hours if you have questions:
      • Wednesday, October 30, 4:00 –6:00 PM  Zoom link
      • Thursday, October 31, 1:00–3:00 PM Zoom link
    • Faculty Advisors Website where you will find email addresses for scheduling advisement appointments.
Plan-Week-FlyerDownload

Objectives

  • Talk through all components of Project 2, what has been completed and what’s to come.
    • What is Project 2 — It’s an exploration of expressive typography. Taking what you learned about type and building upon it to create art.
    • Final submission is a six-page PDF of the previously submitted assignments (referred to as “Parts”). Favorite Food lockups will be super-imposed onto food packaging mockups.
  • Continue revising Favorite Food lockup and Expressive Typography assignment.

Activities

  • Feedback & Revisions
    • Pair up with a neighbor and share both your Expressive Word and your Favorite Food lockup and critique each other.
      • Do the designs express what’s intended?
      • What can the designer do to push it further?
      • What is something that currently doesn’t work as well as something else?
    • Go back to your desk and apply the relevant feedback. Re-sketch and redesign if need be.
  • Project 2 — Part 5 — Favorite Food Lockup Revisions
    • So far you’ve created lockups using your favorite foods. You’ve set a design, and applied color. Next, select ONE from the last round, and edit it further. How can you get even more creative with your design?
    • If time is available, share your in-progress revision with your neighbor (or someone new!) once more to see if what your intent is expressed.
    • Steps thus far:
      • Started by selecting typeface, then created a series of playful layouts. You experimented with placement, Type Touch tool, and Offset Paths. (all without color).
      • Then you edited layouts including placement of letters, changing the alignment, and selected a direction for color. (This example is edited down but this designer experimented with many different colors before settling on these).
      • Using the last design from the pervious round, you will experiment further. I want you to push your design further than what is shown below. You can always edit down but it’s harder to “build up”. In the below example, they changed the ampersand (&) to green. Still having some issues with dark colors and the legibility of type, they decided to make all a bit brighter.
  • Once document is open:
    • Once finished, save your work in Illustrator.
      • Take a screenshot of your Illustrator file
      • Name image: Lastname_Firstname_FavoriteFoodRevised
      • Place in Dropbox

To-Do After Class

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