Brookside – Dark Chocolate with Pomegranate Flavor

“Brookside” is centered in a serif font, conveying a sense of elegance and tradition. Supporting text such as “DARK CHOCOLATE” and “Pomegranate Flavor” uses smaller fonts, with the latter in red to the flavor.

It mixes serif and sans-serif fonts. Serif fonts convey luxury, while the sans-serif elements add modernity, a clean layout with balanced spacing.

The arrangement is readable and focuses on branding at the top, with additional information supporting the visual storytelling of the fruit and chocolate combination.

Tate’s Bake Shop – Oatmeal Raisin Cookies

“Tate’s” is a serif, and the subtext is “Bake Shop.”

Descriptive phrases like “Uniquely Crispy, Deeply Delicious” are placed under the title, communicating product attributes immediately.

Serif font dominates, reflecting a handcrafted, delicious feel.

Straightforward typography that the brand name is noticed first, followed by the flavor and product description. This arrangement appeals to consumers looking for high-quality, homemade products.

 

Altoids Arctic – Curiously Cool Mints

“ALTOIDS” is in a large, uppercase serif font with tight spacing that conveys confidence and strength.

“ARCTIC” and “Curiously Cool Mints” are in smaller, clean fonts beneath, showing the product type and personality. The flavor “Peppermint” stands out, framed between decorative lines to draw attention—the logo communicates heritage and reliability. Sans-serif text for secondary information adds modern flair. The typography balances tradition with modern design, appealing to customers seeking familiarity.