Five Font Families


The first type of font style is Old Style: Garamond. ┬áThis is present in the words “Loved Objects” above. ┬áUpon close observation, you can see the curved serifs look very rough. ┬áIt’s clear that at the time this font was made, their technology was not refined. ┬áLetters such as the V, E, and D have some very thick strokes, and once again, the serifs are cruelly curved.


This type face is Traditional: Baskerville.  Unlike Old Style: Garamond, this type face has more refined, sharper serifs.  This is seen in the serif in the B, V, and L.  Also, as seen in the B and K, it has thick strokes, and thin strokes.


This type style is known as Modern: Bodoni.  As located in the A and the lower case q, the serifs are defined by straight lines instead of curves.  The capital A also has a very thick stroke, and very thin hairline.


This type style is known as Slab Serif ( or Egyptian Serif). ┬áCompared to the other styles, this one is very blocky when it comes to strokes and serifs. ┬áThe serifs are extremely thick. ┬áThere’s also less distinction between the thin and thick strokes.


The final type style is Sans Serif: Helvetica. ┬áIt is extremely different from the other type families. ┬áThe first thing I noticed is there are no serifs (which is what “sans” indicates). ┬áThe strokes are also very equal in terms of thickness/thinness. ┬áIt is very blocky compared to the others.

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