Ethics in Advertising and Marketing: 2A/B

2A. AIGA’s Business Ethics in Design is a helpful resource for designers in various fields. It has taught me important things to think about when working on projects, making me more aware and knowledgeable. This resource has given me the tools to handle ethical challenges and make intelligent choices during the design process. At the start of my career as a designer, in the first few classes, I quickly learned what not to do when using photos. I would randomly pick images from Google for my classwork.

I wasn’t aware of any resources or public domain platforms such as Freepik, Unsplash, Pixabay, or Pexels. However, the school provides an excellent opportunity to make these mistakes and learn extensively about copyright usage. It’s a valuable learning experience to understand how to utilize resources and respect copyright laws properly.

Copyright protects original creative works in communication design, including logos, illustrations, photographs, graphics, and written content. It grants designers exclusive rights over their creations, preventing others from using, copying, or reproducing their work without permission.

According to AIGA Business Ethics Guide to Copyright, When you purchase artwork, you typically acquire the physical piece itself but not necessarily the copyright to reproduce or distribute it. The artist may grant you certain usage rights along with the purchase, such as the right to display the artwork in your home or personal space. However, it is essential to clarify the scope of these rights, as they may not include commercial usage or reproduction without explicit permission.

In Graphic Design Copyright 101: A Comprehensive Guide for Clients, Fair use in copyright is when the artwork is used without asking for the owner’s permission. It only applies for non-commercial, transformative, educational, and parody purposes.


  1. “Graphic Design Copyright 101: A Comprehensive Guide for Clients.” Unlimited Graphic Design Service, 7 Feb. 2023,
  2. Richard, Grefe. “Guide to Copyright” AIGA. PDF. New York City, 2001

2B. Shepard Fairey is a well-known street artist who gained significant attention for his iconic “Hope” poster featuring Barack Obama during the 2008 U.S. presidential campaign. The sign became a symbol of Obama’s campaign and was widely circulated. Shepard Fairey has been involved in legal disputes about creating the “Hope” poster.

The controversy stems from using an Associated Press (AP) photograph as the basis for the poster without obtaining proper permission or licensing. I’m a little torn between the argument that Fairey’s poster has a powerful artistic expression and a significant contribution to the political landscape and Fairey’s use of the AP photograph without permission infringes on copyright laws and undermines the rights of the original photographer. He could easily avoided this issue, but giving credit to the photographer and paying the fees.

Fairey showed disrespect for the photographer by first saying the image was different but later admitting it was a mistake he tried to hide. Photographers have a career focused on capturing and creating visual images. They are essential in journalism, fashion, advertising, and fine arts industries. Since Fairey is a designer, he should have known about image copyright laws.


  1. “Graphic Design Copyright 101: A Comprehensive Guide for Clients.” Unlimited Graphic Design Service, 7 Feb. 2023,
  2. Richard, Grefe. “Guide to Copyright” AIGA. PDF. New York City, 2001
  3. Things Every Designer Should Know about Intellectual Property …, Accessed 9 June 2023.

Ethics in Advertising and Marketing: 1A/B


1A. Ethics holds immense significance in the design community for multiple reasons. Firstly, ethical considerations are crucial to prioritize user well-being. Designers can shape people’s experiences with products, services, and technology. By incorporating ethical practices, designers can ensure their designs prioritize user safety, satisfaction, and overall well-being. They must consider their creations’ potential impact on individuals and society.

In my internship, we focused on Advertising and marketing. It involves incorporating ethical considerations throughout the entire design process, from initial concept development to the final execution of a project. It starts with research and analysis of the project’s context, target audience, and stakeholders. Designers take the time to understand the social, cultural, and environmental factors that may impact their work.

In the article “Ethical Issues in the Graphic Design Business,” In graphic design education, the focus is often on teaching the technical aspects of the profession, including software skills, design elements, and principles. However, it is essential to recognize that graphic design goes beyond mere creativity and producing aesthetically pleasing designs. A crucial aspect of graphic design lies in considering the intended audience for the design.

Then designers establish principles that will guide their decision-making throughout the project. This framework may include considerations such as honesty, transparency, inclusivity, social responsibility, and respect for privacy. The ethical framework is a compass to ensure the design aligns with ethical standards.

Once designers have a good sense of what the company and brand are trying to accomplish, they generate ideas and concepts that align with their ethical framework. They consider different design choices’ potential social, cultural, and environmental impacts.

Designers aim to create solutions that are not only visually appealing but also responsible and beneficial to users and society. According to the AIGA guidebook A Client’s Guide To Design, “The purpose of the brief is to get everyone started with a common understanding of what’s to be accomplished. It gives direction and serves as a benchmark against which to test concepts and execution as you move through a project.”

The client will provide us with a brand guide, and it serves as a valuable resource to ensure that the brand’s visual and verbal identity is presented consistently and effectively. It’s essential to keep the brand’s identity consistent. That’s why when it comes to logo usage, a detailed guideline is provided to the designer on how to use the logo, including variations, sizes, clear space, placement, acceptable color variations, and specific improper usage or alteration to avoid.

As for imagery and photography, there should be instructions on the types of images and photography that align with the brand’s aesthetic. The AIGA guidebook The Use of Photography states, “It is essential to decide whether the designer or the client will contract with the photographer since the contracting party will be liable for any money owed to the photographer.”


  1. “Ethical Issues in the Graphic Design Business.” The Design, Photo and Apple Geek, 7 Sept. 2011,
  2. Richard, Grefe. “A Client’s Guide to Design: How to Get the Most Out of the Process” AIGA. PDF. New York City, 2001
  3. Richard, Grefe. “Use of Photography” AIGA. PDF. New York City, 2001

1B. When a client and designer collaborate on a project, a non-disclosure agreement(NDA) is sometimes involved. It keeps shared information confidential. It prevents the information from being shared with others without permission. The NDA protects the sensitive and private details exchanged between the parties involved in their working relationship.

During my internship, we had to sign a form/contract to ensure participation. One specific part of the form explains the media agreement. We agree to maintain the confidential information of the organization. All activities and reporting conducted while we are associated with the organization must be mentioned and credited in all media presentations, including but not specific to written articles, television, or film. We agree to provide the organization with copies of any pictures taken at the Organization related events or meetings. Lastly, we agree to post photos, videos, or writing on the internet that is Organization-related (including Facebook and personal blogs) with permission of the organization. This does not include sharing or linking media content that originated from the organization (e.g., sharing the Organization’s Facebook post/photo.)


  1. Richard, Grefe. “A Client’s Guide to Design: How to Get the Most Out of the Process” AIGA. PDF. New York City, 2001
  2. “Non Disclosure Agreement.” Scribd, Accessed 8 June 2023.

#DTIYS – Draw This In Your Style Challenges


DTIYS challenges, also known as “Draw This In Your Style” challenges, are a trend on social media where one person posts an image and invites others to recreate it in their artistic style. These challenges are often hosted by artists on platforms like Instagram and are a way for artists to improve their skills and gain exposure. By participating in these challenges, artists can learn from others and showcase their unique interpretations of the same image.


Through participating in #DTIYS challenges, I have improved my skills as an artist and gained exposure to my work. These challenges have allowed me to learn from others and showcase my unique interpretation of a single image. Overall, these challenges are a valuable way to grow as an artist and connect with other amazing creators.


Communication Design II – Slutty Vegan Campaign




The Slutty Vegan campaign emphasized the importance of visual enjoyment regarding food. Our eyes play a crucial role in our experience of taste. When we see food, our brains respond in a way that helps us taste it based on our expectations. Slutty Vegan is a plant-based restaurant with a reputation for its innovative and imaginative menu. With my partner Jia, we developed a campaign that included creating a creative strategy framework and designing a billboard, gatefold poster, and storyboards.


City Tech has been a transformative experience for me in terms of being exposed to the business side of design. As creatives and designers, we often focus on the aesthetic aspects of our work and making things look attractive. However, studying to become a creative professional also involves solving client problems. Throughout the beginning of my career as a designer and illustrator, I focused on improving my skills, which involved spending countless hours practicing with software like Adobe Creative Suite and sketching to enhance my drawing abilities. However, advertising is more than just making things look good. It is a form of communication between a sponsor and a consumer.



Web Design I – Zodiac Collection Portfolio

Process Page
Tablet/Mobile version


I want to showcase my cartoon illustrations and photography skills for my portfolio website. My work focuses on female cartoon portraits, fan art, and fashion. The homepage will be a gallery of my photographed illustrations. When the user hovers over or clicks on an image, the link will take them to a separate page that shows the step-by-step process and a video of the sketching process for that particular project. The website will also have an About Me page, and a Contact Me page in the navigation bar. The footer will contain links to my social media accounts.


This project allowed me to showcase my work to a broader audience and attract new clients. A website is a great way to demonstrate my skills and portfolio, and it can also serve as a central hub for all of my design work. Additionally, having a website can establish my credibility as a designer and increase my professional presence online. It can also provide a platform for me to share my design process and ideas with others, potentially inspiring others and fostering connections within the design community. Overall, building a website can be a valuable tool for any designer looking to further their career and share their work with the world.


The Importance of Props – Fortune Teller’s Lair

Fortune Teller’s Lair


I needed to create a character or tell a story using only props for this project. I chose to film a character in their natural habitat, creating a video of a fortune teller’s lair.
I used various props to tell the fortune teller’s story, including a crystal ball, tarot cards, candles, and other items found in a typical fortune teller’s lair. I used different lighting techniques, such as three-point lighting and light motivation, to create a mood and atmosphere for the video.
Overall, I had a lot of fun creating this video and used my creativity and imagination to bring the character and story to life using only props. I hope you enjoy watching the video and can immerse yourself in the world of the fortune teller.


The process of creating this video was both challenging and rewarding. Using only the props at my disposal, I had to use my creativity and imagination to bring the character and story to life. I also had to consider using lighting techniques, such as three-point lighting and light motivation, to create a mood and atmosphere for the video.

I am pleased with the final result of the video, and it effectively captures the world of the fortune teller. This project taught me a lot, which has helped me develop my filmmaking and storytelling skills.


Zodiac Collection Illustrations


I used Procreate to create my own version of the twelve zodiac signs. My love for stickers inspired me to make them, and my goal was to learn how to use a Cricut machine to create a small business selling them. I found Procreate to be the perfect tool for creating the designs I had in mind.


My sticker project was directly related to my career goal as a designer. I found making stickers on a Cricut Explore Air 2 to be both fun and fulfilling. I discovered that a Cricut machine was a valuable tool for illustrators, providing the precision and versatility needed to create high-quality designs. The device helped me to create precise cuts for my designs, making it easier to work with materials like vinyl and paper. It also saved me time and effort when creating stickers, labels, and other similar items.