A huge variety of social media platforms exist in the current market but not all of them have the same level of influence over users. Instagram is one of the most popular and most important social media platforms for the modern business. Users from every walk of life turn to Instagram to share and receive updates from friends.
Gramlike, a major service provider for Instagram marketing services, puts it this way: “Having a strong social media following is key to success these days.” That couldn’t be truer.
We are going to go over some of the basics of Instagram marketing for you today so that you can make the most out of your Instagram efforts.
Research and Utilize The Hashtag
Hashtags are a major part of Instagram. They help to connect posts that are written on the same topics. Think of a hashtag as a topic marker or similar tool. When you include a hashtag in your post, it will show up when people
search for that topic.
There are a variety of websites and services dedicated to helping businesses determine the currently trending hashtags. Targeting these hashtags when you post will help you to get to the viral level.
Craft A Winning Bio
Your bio is not just a place to mention your website but also to describe your company. Instagram isn’t the place to market to professionals, it is a place to market to people. Crafting a catchy bio for your business will help to direct people to your website. The bio should explain your company or product in a fun and exciting way.
Ensure You Have Business Profile Enabled
Under the settings tab in Instagram, make sure that you have Business Profile enabled. This feature lists your profile as a business and your profile shows ways to contact your business. You also gain access to the business tools feature to better format, promote, and work on your Instagram presence.
Post A Wide Variety Of Images
A lot of businesses think that the only posts they can do are promotional posts. There are plenty of different types of images to post. Here are some ideas that you can use to get exposure for your Instagram account:
● Behind The Scenes Shots
● Repost Employee Photos
● Corporate Event Posts
● Repost Customer Posts
● Discount Code Posts
● Educational Posts
● Influencer Posts
● Motivational Posts
● News Posts
You want to make sure that your images are at the highest resolution possible. Most modern smartphones will shoot in the perfect quality for Instagram. Some companies opt to use professional grade DSLR cameras to take the majority of their photos.
Use Instagram Stories
The stories feature on Instagram allows you to post a collection of videos and/or photos from your day that appear at the top of your followers screens. Instagram Stories disappear after 24 hours but take up less of a person’s feed and gives them the choice to view.
Stories allow your company to create a literal story about your products and services. You can also educate people about your brand and company culture. The possibilities are literally endless.
Respond To Comments
Comments are an important part of the Instagram platform. Users normally use this to talk amongst friends or share their opinions. When it comes to businesses though, many use comments to ask questions, share stories of the product, and to make suggestions. Responding to your customers’ comments makes them feel acknowledged and even special.
Not every business does this, but those that do get more out of their Instagram accounts.
Consider Buying Established Instagram Accounts
Getting your initial follower base can be difficult. It will also take time. You can bypass this process by purchasing existing Instagram accounts through services like FameMass. These accounts meet the standards explained by the companies and can jump start your Instagram marketing.
Companies like Gramlike and FameMass exist because they recognize the importance of Instagram marketing when it comes to the modern business. Billboards, newspaper advertising, and even online ads are no longer enough. You need to find creative new ways to engage customers and Instagram offers that. Take these tips and start your successful Instagram account today.