There’s certainly an abundance of Shopify website marketing funnel examples to show you how you can sell your products and earn immense profits. However, if you are new to Shopify and don’t know as to how you should go about making marketing strategies, then here are some e-commerce hacks that were described to us from Shopify master marketer Andrew Molz that would help you to make fast profits.
Decide what you want to sell on Shopify
“You must figure out what you want to sell before you sign up for Shopify.” Molz said. “Do not just create an account and start without planning as that might create problems later on and your business might even fail. You have to research first and figure out what products you wish to sell.” If you are not sure as to what you want to sell, then Shopify has pre-planned suggestions for you so that you can garner ideas for inspiration. Just take a look at the homepage and find the link that allows you to browse through the products that you want to sell in your store. Once you’ve decided what you want to sell on your Shopify website, you can sign up on your account and establish your online store for a free 14 days trial.
Use Search Engine Optimization tactics
Search engine optimization has become a powerful tool in today’s environment when the internet is being used for almost all purposes. Without SEO, there is a reduced chance of a business being successful online and generating revenues. As Shopify works on well with baked in basic SEO principles combined with social media advertising, it would benefit you to improve your SEO beyond the basics that come with a Shopify website. “Shopify supports several functions such as meta tags, keyword tagging, alt-text options and can provide you the sitemap to make it easier for Google to scroll through the website.” Molz added. Several other benefits of Shopify include features such as discount codes, coupons, gift cards, email marketing and many integrated apps to help you earn more.
Another important feature of Shopify is that it helps in integrating social media platforms to increase the online presence of your store. For instance, if a customer wants to sell on Facebook, they can buy products on this platform without having to switch over different websites. Apart from this, there are several other features that you can use successfully to manage your online store and generate profits. The best part about Shopify is that you can pick and choose the products that you want to use.
Choose a template for your website
When asked about the look of the website Andrew stated “choose a relevant template for your website that would be unique to your store. You can select these from both the free as well as paid. The best part about the Shopify templates is the wide range of options that you get to establish the online presence of your store.”
You can earn money on Shopify through drop shipping with which you do not need to carry any inventory of the products that you wish to sell. Instead, when a customer would buy a product from your store, you can go to your wholesaler to buy the product they want and after, ship it directly to the customer. The profit that you would make lies between your cost and what you would be charging to the customer.
Start a blog that would go with your site
Starting a blog can help in building your online presence. If you plan on building your account on Shopify then you can easily link a blog to it as well. You can even implement social media marketing strategies for new products and include pictures as well as features about them on your blog. Moreover, with this, you can even drive more traffic to your products since they’re coming from a completely different channel.
Partner with other online shopping websites
Shopify provides you with the option to integrate your store with other websites such as Amazon and eBay that help increase your stores visibility. This can also save you time by helping you manage your store more efficiently. Moreover, these two can serve as an avenue to sell your products and make money. You can also earn through Facebook Ads since Shopify includes social media integration.” Molz concluded.