A mission statement is a short statement of why an organization exists, what the overall goal is, and identifying the goal of its operations or values. It usually is straight to the point and is much shorter than other statements. A mission statement can surprise, inspire, and transform your business. When making one, the goal has to be realistic and attainable. A great mission statement can guide and lead a company from the bottom all the way to the top
I chose a mission statement because I think it best fits me. It can be short and simple and to the point. My mission statement is that I want to find a style I’m good with expand on it. It could be drawing, sculpting, painting, whatever I have the most fun with and it appeals to me. Then I want to be able to become a part of something big, like the development of a video game and be able to use what I learned to help the team out and share my ideas with others. This is a realistic and attainable goal, I feel like I can reach this goal if I try
One feature of a mission statement is that you have to target a specific audience. When having a business, its good that you appeal to a certain group of people. For example, if someone is making a Jordan shoe company they’re mission statement might want to be targeted towards teen and young adults because those are the people that might wear them the most. My target audience might be people in the gaming scene or technology scene, since I’m trying to become part of video game development. When gamers look at my work, they might want to look more into it.
Another feature of a mission statement is that they have to be realistic and attainable goals. Being unrealistic with goals will make them take a while to achieve. You want to start goals off small and then when the business is moving forward work your way up to some difficult but possible goals to reach. My goal is that I want to find a style that I’m good with and I like so that I can expand on it. Then I want to become part of something like video game development so I can share my ideas and help others
In Tim Berrys “How to write a mission statement in 5 easy steps“, there are 5 steps to making a good mission statement, they are:
- Start with a market defining story
- Define what your business does for its customers
- Define what your business does for its employees
- Add what the business does for its owners
- Discuss, digest, cut, polish, review, revise
With these steps, I think people that want to write a good mission statement will be able to
Berry, Tim. “How to Write a Mission Statement in 5 Easy Steps.” Bplans Blog, 8 Aug. 2017, https://articles.bplans.com/writing-a-mission-statement/.