Project #3: revising the pitch (Final)

People always say time is money, especially those who live in a big city. They always thinking of go to their destination as fast as possible. And usually those routes are very noisy, with all those honking sound from cars. However, people might want to try some different route, there could be many beautiful and quiet scenery on the way to your destination, that could make the route totally different than the original route. With the app I’m working on (New Life Routing), User could make this happen easy and simple. Compare to all other routing app, most of them make the route fast and short enough to get to users destination, however what my app does is to make the route a little longer, so the user can see many beautiful scenery, and feel nature quiet and peace, while on the way to their destination.

Taking a route to the destination directly and do what ever users have to do, or spend few more minutes on the way, walk through quiet road and see some beautiful scenery. Think about it, if that day you were in a bad mood, however, you took this extra few minutes detour, and it made your day. Don’t you think that worth a lot? The air people breath everyday in most of the place of big city are not very fresh, by taking these detour people can breath fresher air. People might felt boring when go to same place with same route every time, this app make your route more interesting, beautiful and healthier.

This detour at citytech Namm Hall and our destination is Brooklyn Hieghts Promenate. When walk out of the building, turn left walk to the end of the block then turn right, walk to Cadman plaza, you can see Cadman Plaza Park. There is a big field in the center of the park surround with woods, some people play sport in the field, and some just lay down on the grass reading book. Now turn right walk toward to Johnson Street, there is another park named Columbus park, if you were lucky, you can see pigeons surround those people sit on the bench, waiting for food. Across Cadman Plaza W, walk into Pierrepont street, and keep walking to Monroe Place, you can see a church is at that corner, its appearance is very old. For some people looking at some old building make them feel really peaceful. Keep walking to Henry Street turn left and walk two blocks to Remsen street, then turn right. On this street, its really quiet, not much car drive by, even if they did, they didn’t make much sound, because of the road is very small, they drive very slow. As you keep walking to the end of the road, its a dead end. Here, you can see the whole skyline of Manhattan, and here is most quiet and peaceful place in this detour.

This was a detour was one example from our beta user’s experience. When using the app, user can choose how long do user want to walk, either time or distance. The app will calculate the best route that match to user’s requirement. Users can pick what kind of route theme they want, the app also provide free music that matches to the them user picked. The app often provide special option when user go to certain place in a certain time, such as the app will note user there are restaurant nearby when its time to eat lunch, desert or dinner. The app also calculate the time you will took in this detour, or time how long you have walked in this detour. The app will also tell user about the weather changes. The app has history record, it will save every route users have walked, of course user can also delete the history. It also has suggest caption, such as the best time to go this certain location can have the best experience, it will shows in the description before users start the detour. User can control the app with sound, just like siri or google. However its better than siri or goolge, because it can learn from the user. About what? About what kind of route the user prefer to see and the language users prefer to speak.

When people trying to find routing apps, most of them are provide the fastest and shortest route for user to get to their destination. Now I have made this app New Life Routing which not only make the route acceptable short but also make users’ detour more interesting and enjoyable. And even make their life healthier. Such a incredible app, why not give a try, and don’t forget share it with your friends.

Revised Pitch project 3

We all go about our lives trying to get to where we need to be. For most people that live in the big city they want the fastest way to their destination. Rather they take a crowded train that causes frustration or dealing with road rage when it comes to heavy traffic, it seems as though people don’t care about how their journey to their destination is. Instead of being surrounded by busy streets filled with honking cars, getting shoved by commuters and listening to all the rowdiness that goes on in the city, why don’t you enjoy a journey elsewhere.Take the time out of your busy day to relax by walking through a change in the environment. Coming later this year, an app called “Serene Crossing” will guide you to a mollifying journey that will fill your heart with ease. Serene Crossing users will go through Cadman Plaza Park, Brooklyn Heights and the Brooklyn Heights Promenade to avoid the noisier areas, one would usually walk through to get from City Tech to the A/C/R trains.


On one of our sample routes, we found a stroll that is pleasant and has a big pay off in seeing the city in a more serene setting. This sample route was taken during the season of autumn and around the time of 2:30pm. The trees in each location had their leaves in warm colors such as yellow red and orange which will provide you with a cozy feeling as you try our route. You’ll first start off by exiting the Namm building of Citytech through the general floor. When you are outside turn left and make your way to the corner of Jay Street. Once you see Mclaughlin Park make another left and keep on going until you hit Cadman Plaza East.


As you venture your way there you will notice that you are moving away from the commotion from the construction site. According to Janice Wood interview with Dr.Marc Berman, he states that “Our study showed that participants with clinical depression demonstrated improved memory performance after a walk in nature, compared to a walk in a busy urban environment”. In other words Dr.Berman believes that walk through an environment with nature is more beneficial than an urban environment. When the mind is in a clear state, the body is able to relieve from stress. Urmet Seepter would agree with Dr.Berman’s statement by saying ”Other benefits include releasing endorphins that can help one diminish constant worrying which also helps with dealing with depression”. Dr.Berman’s and Seepter’s statements agree that walking helps people that are clinically depressed. Everybody goes through stress and stress can lead on to depression. It’s important to keep yourself relaxed when stress comes your way.   


On Cadman Plaza East to your right you will enter through Cadman Plaza Park. Pam Severns agrees when she writes,”Walking connects you to your surroundings and can give you a sense of place”. Severns believes that we notice things we probably haven’t noticed before by allowing our senses to flow as we walk. By walking we our decluttering our minds and get a relax state as a result. When strolling your way through the park enjoy the calm aura of people having lunch on the benches, the mass amounts of trees that engulf you and the sounds of birds chirping.   When you see an open field, in front of it there is a circular flower bed filled with vibrant red yellow and orange flowers. Go around the flower bed and exit the park so you can be on Clark Street and Cadman Plaza West.


Clark Street is part of the residential area known as Brooklyn Heights. As you are walking through Clark street at first you will pass by some sushi restaurants, cafes and lounges. The area has a low noise level so you can have a peaceful meal at one of these establishments. Through Clark Street you will also pass by apartments with gorgeous lobbies, smooth arches on the windows and houses with fine detail on the gates and stairways.Another sighting you will see if you look up in the northeast direction is The Freedom Tower. Once you see Willows Street make a right and continue your way through the calm environment of the neighborhood.


The whole Brooklyn Heights area not only provides people with housing but there is a lot of trees and plants around that gives an inviting feeling into the area itself.The article “Brooklyn Heights Promenade” describes Brooklyn heights as “The adjacent neighborhood of charming brownstone homes and quiet streets is well worth investigating”. Basically, the article is saying that the neighborhood itself doesn’t have much activity so you can enjoy the sights of these living accommodations while strolling your way through. When you see Cranberry Street make a left and walk down to where you hit Columbia Heights.


You will make a left turn and enter through Brooklyn Heights Promenade. This is a nice place to relax yourself whether it be after a long walk or to unwind from a busy day of work. Remember seeing The Freedom Tower earlier? Well as you continue walking downwards, you will reach the destination on our route which is a marvelous sighting of The Freedom Tower along with the whole tip of Manhattan. You will see the prosperous,active city while sitting on a bench relaxing to the sounds of the waves from the East River that separates Manhattan and Brooklyn. From this location you will get to see other landmarks such as the Brooklyn Bridge, Governors Island and The Statue of Liberty. There are many pier ports that are filled with activities such as handball, ice skating, basketball and rock climbing.This location is great to visit throughout all the seasons and is beautiful in both times of night and day. While there is lively activity it doesn’t affect the serene atmosphere from where you are currently at.         

While many apps provide people the quickest way to get to places how about one that offers people a long journey to endure. There’s people that enjoy strolls and like to embrace each moment they experience in it. This app will provide you with plenty of peaceful destinations as well as find the most leisurely route for you. It is just all up to you to make that choice to take in the calm energy around a lovely stroll.  

The Pitch (Final)

You only live once thus you need to break off from your everyday routine and do new things every day, try new things, see new things. Enjoy life for what life is. And with this app it does just that. This app (The Beauty Finder) takes you away from your everyday boring walk to school and leads you in a new walk that will excite you and appreciate the way our planet really is. Although walking along Jay Street is the fastest way to get from the A/C/F/R station to City Tech, a route that passes Bridge Street, Hoyt Street, and Jay Street would be a better way to start the day because it offers The Beauty Finder users relaxation and beautiful inspiration.

When you’re walking in a city, your experience could change completely just by a wrong turn in a single block. One minute you’re walking along a crowded artery, the next you’re on a quiet residential street. In New York, there are so many different views and places all in one spot due to the diversity of this great city. Some people probably develop favorite routes, from either getting to and from their home to their work, school, and even the local grocery store. However when it reaches the time to go somewhere unfamiliar, like in a new neighborhood or city. Now what do you do? Which path do you take? You can look on a map or you can just type in your new destination it on your smartphone. But what you don’t realize is that will show you the most direct way from where you are to where you are going. Now some people may say that’s a great thing, they want to get to their destination as fast as possible, but what they also don’t realize is they are missing out on all the beautiful things they could see if only they spend an extra 20-30 minutes on their route to their destination. Does that faster route and smaller roads mean beautiful gardens or garbage and rats? It’s impossible to tell. Until now with The Beauty Finder.

They are so many beautiful routes you can take around New York City that will worth your wild, but the main focus today is a beautiful route from Hoyt – Schermerhorn, Brooklyn, NY, United States, to New York City College of Technology. By using The Beauty Finder, I will show you why you should invest your time in an extra 15 minutes of your daily routine from the train station to City Tech. Once you step out of the train station and begin your walk, you see these beautiful buildings surround you. Their glossy windows shining when the sun hits them, while the trees reflexing on them gives you a beautiful sight to look at.

Instead of getting off the train at Jay Street MetroTech Station and walk for about 3 minutes to reach city tech, let’s take a new route and see the beauty around the City Tech Community. This new route will only take you about 16 minutes, 13 minutes more than your usual walk to school. While on this new route you will see so many beautiful things you have never seen or even know about. This walk will worth your wild. You can walk this route both in the day and in the night. In the day you see everything every little details; the beautiful buildings, streets, trees, art on the walls and much more. In the night, you see the beauty of the lights as it sparkles in your eyes. In addition to this route’s beauty, aren’t you hungry in the morning or even in the afternoon after a long day at City Tech, and need to relax for a while? Well this route offers you a range of restaurants and fast food chains where you can grab a quick bite to eat or even sit in for a while, while you unwind and relax. Walking through Fulton Street, you can sit down and eat a delicious pancake or whatever your taste buds are craving that day at IHOP. Or if pancakes aren’t your thing, maybe a quick bite of Burgers and Fries suits you better or even Chipotle right in the middle of Jay Street and Bridge Street, called Metro Tech.

This part of the City Tech neighborhood is very busy, which is part of the reason why there are such a high number of restaurants so close together. When you first walk through the center, you are greeted by the beautiful pleasant scent of the Chipotle Mexican grill restaurant. Also when you’re eating don’t you want to look at something beautiful instead of burying your face in your smart phone? That is why this section has put a lot of expenses in constructing this business site so that it creates the beautiful view for people to appreciate as they eat. Right now they are new installments allover Metro Tech, they are the quotes you will see while walking around the Metro Tech Area. These quotes are beautiful and makes you want to think about what they are saying.

Also in this section of this beautiful route you can see the fall season take effect as the trees are stripped from their leafs, as they turned brownish-yellow. You can see them fall from the trees and blown by the wind as the children tried to catch them. You can hear the laughter and yelling of the young children socializing with one another in the park area rather than seeing them on a smart phone like every other place you go. You can also take a breath of fresh air and relax on a park bench and observe the beautiful art pieces that are placed all around the park area. This walk will clear your mind and will make you take a minute to appreciate the beauty of this city. And in addition to this new route and seeing beautiful things you will be exercising by walking an extra 13 minutes which is great for your health!

To summarize why you should take this route instead of your old boring two-minute walk from the Jay Street MetroTech train station to City Tech, this new walk you will show you the beauty of the City that will make you appreciate waking up in the morning and coming to class. This walk will give you a chance to unwind and loosen up while you gather some thoughts. This that is very helpful, especially for someone who had a long day and need to take some time to garth themselves back together. According Holmes,

“Beauty is not just a nice add-on — it has a function and purpose, and it plays a real role in the quality of your life and mental state. Studies show patients heal faster when they have a view of the outside from bed, and we are naturally drawn to spaces that please our senses.”

Therefore, Walking and socializing is a great way to relieves stress because you are putting the stressful things aside for a moment and enjoy the time and the things that are around you during that moment. By the time you reach the end of this route and entered the A train, your mind will be at ease because you took some time to slow things down and relax for once. And the best part is, it will only take a short 15 minutes out of your way which is worth the while. For this reason, I would highly recommend that you consider this route for the app The Beauty Finder.


Work Cited:

Holmes, Lindsay. “Stress Tip: Look At Something Beautiful.” The Huffington Post. Web. 22 Nov. 2015.