Lure, verb: to draw with a hint of pleasure or gain.
We came across this word in the beginning of chapter 18 of Quicksand. It’s used to describe Helga’s new found ability to attract attention using her beauty. The context of the sentence describes it as a “deliberate lure,” which could be read as a flirty demeanor.
“And Helga, since her return, was more than ever popular at parties. Her courageous clothes attracted attention, and her deliberate lure—as Olsen had called it—held it. Her life in Copenhagen had taught her to expect and accept admiration as her due.”