Week 6: All Aboard

This week, Mr. David Mathews needed me to design a postcard that needed to be sent on the same day. It was for a partnership within their business called “Einstein & Klech” and they are trying to persuade people to buy a Co-op that they currently have near the developing T train. Mr. Eyal had the idea of adding the T train to the existing map and make it look as though it is laying on the table. Ultimately, we all wanted a black and white photo of the train station so we can highlight curtain areas in color. I never knew things like that was so hard to find. We tried many stock photo websites and just Google images itself and all of the photos were either bad quality or needed to be paid for.

This went through many trails where I had to constantly print it out and make a mock up to see what it would look like when finished. I do not have the completely finished product but above is a photo of the first stage of the front of the postcard. The surface the map is laying on was replaced with a wooden background to make the map appear to be laying on a table and the folds were made a bit more prominent.

The 4, 5, 6 train lines were put into grey scale and then the background colors of the map were brought out more. So, basically the only thing that was in sharp, full color was the T train line and everything else were muted in grey scale. The back of the postcard is actually a template that they use for all their postcards. I just did the hierarchy and got their photos on there with their contact information and titles. There were some grammar errors but the thing about working in a corporate setting is that you can’t change anything. You must bring it to the attention of Mr. David Mathews and he then must bring it to the attention of Mr. Jeff Einstein who is the person who wrote the copy for the postcard in the first place. All changes must go through a system of people because you do not know the motive behind curtain actions.  Next week, I will be working on an e-mail blast about a luxury listing to send out to clients and I never did any e-mail advertising before so this should be a fun experience.