Course Description
Development of each student’s strategy for entering the design profession. Faculty and professional advisors critique cumulative work. Students work independently with faculty supervision to edit and refine their design work to develop a portfolio that meets professional standards.
Prerequisites COMD4701
Grading
Quality of portfolio 50%
Personal identity and resume 40%
Presentation skills 10%
| INSTRUCTIONAL OBJECTIVES | ASSESSMENT |
| For the successful completion of this course, students should be able to: | Evaluation methods and criteria |
| Realistically assess their design strengths, and plan a strategy for entering the profession and advancing on a career track. | Students will demonstrate proficiency in written and class assignments. |
| Develop a portfolio that meets professional standards and reflects their chosen career objectives. | Students will demonstrate proficiency in written and class assignments. |
| Design a portfolio appropriate for the physical and creative requirements of the contents. | Students will demonstrate proficiency in written and class assignments. |
| Design and print a personal graphic identity program. | Students will demonstrate proficiency in written and class assignments. |
| Demonstrate an understanding of the interview process and proficiency in interviewing skills, personal presentation, and presentation of creative work. | Students will demonstrate proficiency in written and class assignments. |
Teaching/Learning Methods
Lectures and readings · Demonstrations · Project-based labs · Research assignments · Blackboard
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General education outcome covered: |
How the outcome is assessed: |
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Writing |
Evaluate how well students absorbed and consequently applied the learning though graded written portions of projects. |
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Thinking Critically |
Evaluate through class discussion and written tests if students are able to discern the veracity of conclusions through provided information. |
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Oral Communication |
Evaluate how well students absorbed and consequently applied the learning though oral critiques of projects. |
Attendance Policy
Attendance is taken and is important to success in this class. Both absences and arrival more than 15 minutes after the start of class will be marked. If excessive, the instructor will alert the student that he or she may be in danger of not meeting the course objectives and participation expectations, which could lead to a lower grade.
Academic Integrity
Students and all others who work with information, ideas, texts, images, music, inventions, and other intellectual property owe their audience and sources accuracy and honesty in using, crediting, and citing sources. As a community of intellectual and professional workers, the College recognizes its responsibility for providing instruction in information literacy and academic integrity, offering models of good practice, and responding vigilantly and appropriately to infractions of academic integrity. Accordingly, academic dishonesty is prohibited in The City University of New York and at New York City College of Technology and is punishable by penalties, including failing grades, suspension, and expulsion.
***A minimum of 6 hours of independent study weekly
Because an unique and individual portfolio is required for graduation, laboratories do not conform to standard formats; The laboratory/studio experience is an ongoing one, to be monitored weekly by the advisor.
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Class |
Lecture Topic |
Independent |
Homework Assignment |
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Week Jan |
Introduction and orientation, course objectives and expectations. A survey of the advertising industry and specific career opportunities, showcasing examples of varied disciplines. |
Students will write a brief statement as to: (1) their chosen areas of studies and interests (2) the type of organization they hope to affiliate with immediately, and (3) their career objectives. |
If students have brought their portfolios to class, the instructor will review them informally as students start to evaluate how their current portfolio reflects their career objectives. Students must prepare a semester long schedule outlining weekly responsibilities and deadlines to be approved by advisor during first individual meeting. |
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Week Feb |
Preparing a cohesive personal brand identity Professional portfolio examples. |
Develop a personal brand identity and start writing resume. Make a list of projects to include in portfolio. |
Gather and prepare all work for portfolio. Students develop supportive personal identity material (letterheads, business cards, etc.). |
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Weeks 3-6 Feb 14 – Mar 6 |
Student meets individually with faculty and executes portfolio and personal promotional material. |
As per individual meeting with faculty. |
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Week Mar |
Presentations. All students meet in classroom to present their work status and progress. |
Students will make refinements, updates based on presentation feedback and continue to work on portfolio. |
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Weeks 8-13 Mar 20 – May 1 |
Students continue to meet with individual advisor to revise and develop final print, web, and pdf versions of portfolio |
As per individual meeting with faculty. |
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Week |
In-Class Presentations Portfolios are due and students are selected for Portfolio Review participation |
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Week May |
Portfolio Review |
