My day at the Hospitality Management department starts with reviewing the task sheet. That document is my anchor for the day, it tells me what has been assigned, what is pending, and where my attention needs to go. I work through whatever tasks are on my list, which can range from creating individual social media assets to updating templates to researching content ideas for upcoming posts. The task sheet keeps the work organized and makes sure nothing falls through the cracks.
Some days require me to step away from the desk and be present at department events. Those are content-gathering opportunities, capturing photos, taking notes, and collecting the kind of real, in-the-moment material that makes institutional social media feel alive rather than produced. Being at those events is part of the job, and showing up prepared to document them is a skill in itself. You have to know what you are looking for before you walk in the room.
Alongside the daily tasks, I am also working on two longer-term projects that run in the background throughout the internship. The first is a logo redesign for the department, a more involved identity project that requires a different kind of thinking than day-to-day content production. The second is building out a comprehensive set of social media templates that the department can use consistently going forward. Both projects have a longer horizon than any single task on the sheet, so I carve out time for them regularly rather than waiting until everything else is done.
The balance between immediate tasks and long-term projects is something I am actively managing. The daily work keeps things moving. The longer projects are what leave something behind.