This will be your visual journal and exploration of the design elements and principles we’ve studied in class. By turning your attention to the outside world, you will take your own photos out in the street, and from ads you see all around, searching for examples of each category we’ve covered.

You will find 3-5 examples of the following subjects, then assemble them into an inDesign or Powerpoint pdf, with labeling, text and definitions. Some images will be examples showing different Design Elements and Principles. Write small blurbs using design vocabulary.

Design this any way you choose.

You may begin each subject with photos of your own class projects.

DESIGN ELEMENTS

Line— geometric and organic

Shape– negative/positive, geometric and organic

Texture

Value – contrast between light and dark in achromatic (grayscale) and chromatic (tints and shades of one color) versions.

Color– choose at least 3 categories out of the following color contrasts and palettes:  Monochrome, analogous, complementary, triad, warm/cool, value key.

Space – use of overlap, perspective, scale change etc to create sense of space.

Form– 3 dimensional objects

DESIGN PRINCIPLES  (choose at least 4 to examine).

Gradation

Repetition

Balance/Harmony

Symmetry

Transparency

Contrast

Structure