Ninth Journal: New Marketing Plan

As of late the owner Ben has been very persistent on improving the followers on social media and trying to increase over all production orders on all print methods. He also wants to really expand the demographics of our audience. We recently sat down for a meeting where we basically just got a dry erase board and marker to write down new ideas and steps that would help towards the goal. One of the ideas that I pitched to everyone was the idea of offering a production deal to an instagram influencer. We could contact an instagram influencer and offer to make them t-shirts for free or at a discounted price. In return for our production services, the instagram influencer would promote Core2Print on their instagram so that their audience will know and learn about our company. Of course we will have to strategically choose the influencer according to the people or demographics that follow them and according to the amount of followers they have. Once I pitched that idea I was pleased with everyones reaction and feedback. Everyone agreed that it was a good idea and something that we should do for the near future.