Credit for the below. Please find the additional content here : https://www.open.edu/openlearncreate/mod/page/view.php?id=145051
What is Qualitative Research?
Qualitative research methods seek to answer questions such as the why and how of human behaviour, opinion, and experience. The basis of qualitative research lies in the interpretive approach to social inquiry and in the lived experience of human beings. Approaches to social inquiry consist of sampling procedures, data collection and analysis tools and world views of the researchers. Therefore, qualitative research must look into the appropriateness of methods and theories suited to the research question, the perspectives of the participants and their diversity and the reflexivity of the researcher and the research (Flick, 2009:14).
Video https://www.youtube.com/watch?v=ySIGN4YjQzA
Video https://www.youtube.com/watch?v=IsAUNs-IoSQ
Uploaded by Polimi OpenKnowledge
