Brand name


Brand purpose

To create a world where anyone can belong anywhere and we are focused on creating an end-to-end travel platform that will handle every part of your trip.

Creation date

August 2008, San Francisco, CA

Company owners

Brian Chesky, Joe Gebbia, and Nathan Blecharczyk

Logo and Identity Designer(s)

Brian Chesky and Joe Gebbia in 2008, DesignStudio


The brand I chose is Airbnb which is a company that provides private lodging rentals through its website. The concept was created in 2008 by Brian Chesky and Joe Gebbia which later escalated to making it real with the help of Nathan Blecharczyk. Their impact in our current time is big and seems like it’ll remain for a long time as the company keeps on growing. Their recent logo was changed and designed by DesignStudio, which is of a symbol called the “Bélo”, as they thought would become easily recognized internationally.


Airbnb Purpose

History of Airbnb

Airbnb logo by DesignStudio

Airbnb logo change