Ethics Assignment

www.istockphoto.com

  1. a) So far working at The Artest Foundation, I’ve been creating designs for media flyers, using the mood board/ ideas they already had in mind for the foundation. I’ve been working with tournaments but now we have an upcoming event for mental health awareness, sponsored by NAMI. They’ve mentioned redoing their look but even though the foundation does need a little make-over, I try to fit their already existing look while incorporating the new designs for them. What I have to keep in mind with rebranding is the protection the new design would have. For this, the foundation images taken by them would strongly help their company from having those copyright/ trademark issues. It would also help them because now other people wouldn’t be able to duplicate/ copy their new remodeling.  

b) For my internship, I didn’t have to sign any confidentially/non-disclosure agreements. But they did have to give me access to some credentials so I could create a good design. Good design isn’t cheap and neither is good work, we try to create ‘sensory assault’ by creating an eye-catching unique design that’s informative and advertises the company’s business as well. One thing my internship did need to work on which was a brief, blueprint of the company would help clear up confusion/ miscommunication throughout the designing process. The most successful collaborations are always the ones with all the information on the table & expectations are in the open from the start.

Author: N'Kaya Renford

As a self-taught artist, I'm open to creating anything in & out of my comfort zone. As a graphic designer, I help bring your brands' visions to life by designing aesthetic and compelling visuals.