I was given five categories to find images/visuals for, that speaks to the brand and audience. Which was millennials so the images had to be cool and attractive. We want people to visit that Instagram page and click at the pictures. That was my first job to find images that can be used to create an Instagram feed for clients. And of course, for each image, I found I had to remember where I got it from so once it’s posted on the page we can tag and credit them. As an art director, I had to keep in mind what would attract the target to those pages. While refining the image search for the previous categories I had to look for two new categories. For the two new once, the target wasn’t millennials, my supervisor wanted them to feel more mature. The image search was better this time because I knew what the supervisor was looking for.
