- The sneaker ad is much more effective in its message than the French supermarket ad. The duration of the supermarket ad was babies crying which in turn mimicked the melody to La Vie en Rose, with a woman speaking at the end about responsible shopping. The sneaker ad provided more sounds associated with children and motherhood. Kids fighting, the sounds of messes being made, the proud mom, the “oh sh*t” when something was forgotten upstairs.
- The sounds in the video are familiar among mothers everywhere. No faces were shown because the focus was on the sneakers the entire time. Although you couldn’t see the faces, the viewer gets an idea of what mother looks like, and the shoes are built for the mom’s lifestyle.
- I think the ad was effective because it encompasses the experiences of motherhood that all mothers can identify with. Sound can trigger these experiences whether good or bad and could potentially lead to these shoes being purchased by existing customers and eventually lead to conversions.
Saucony Mothers Day Ad Response
