Analog vs Digital Signal
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Design Process:
Pre-production
Production
Post-production
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File types:
BMP
PNG
JPG
TIFF
Type formats:
Postscript
Type 1
TrueType
OpenType
Web fonts
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Type Classifications
Type Foundry
Color Spaces:
Bitmap
Grayscale
RGB
CMYK
What are they measured in?
What is Gamut?
Try the  the Kerning Game at http://type.method.ac/
Classifications of Type at http://www.designingwithtype.com/5/classifications.php
What Classification of TypeFace do you think is used for the Gray Magazine name, “Gray” on
its website homepage below? What classification of Typeface is used for “Bloxtown”? What do you think the target demographic for the gray website vs. The Bloxtown website based on the design of these pages (without going to their webpages to find out on your own!) ?
Type Foundries
Design Inspiration
Design Organizations & Publications
Society of Publication Designers
Creative Mornings (Swiss Miss aka Tina Roth Eisenberg)
More
Inspiration for your ePortfolio banner
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/lRtV-ugIT0k” frameborder=”0″ allowfullscreen></iframe>
Jake Parker: Finished Not Perfect
The Design Process
Graphic Artist’s Guild Ethical Guide to Pricing
Jessica Hische: the dark art of pricing
RIO Olympics and the Complexity of Branding
Rio in-house design development
Coke’s Advertising Strategy for RIO
• Readings:
2. An Open Letter to Young Freelancers
3. Please finish reading Chapter 1, “Introduction” in Digital Media Primer the required text for this class and begin reading Chapter Two “Fundamentals in Digital Imaging pages 23 -28.
4. Please also read this article on the Apple site regarding the location of fonts on the Mac: https://support.apple.com/en-us/HT201722
5. Begin thinking/reviewing about a quote you would like to visually enhance.
6. Register at a photography stock agency such as Veer or Corbis (registration is free) and download an image from two stock photo agencies one of the two subjects discussed in class and bring these in on your flash drive next week.
Think about these questions:
What is Open Type
What is TrueTypeout
What is ClearType
Learn More about Fonts and Typography
• Written/Visual Homework:
1. Please create a banner design concept for your OpenLab site, one that you feels reflects your goals & personality. This banner, after revisions and changes, will ultimately be uploaded onto your E-portfolio web site. Your logo design should be accompanied by a paragraphs describing the rationale behind your design. This design should be sketched by hand initially and then you can use the computer. Use the Before and After Article discussed in class as a reference and the AIGA site shown in class. Take a picture of your sketches and upload them to your OpenLab portfolio.
2. Write your logo history report and have it email it to your Professor by the beginning of the next class, September 13.
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
