CDMG 1111

FALL 2016

FINAL QUIZ REVIEW

(Check the class site for individual posts relating to topics.)

Professor Eli Neugeboren

PRINTING:

Types of Printing

• Relief/Woodcut – ink goes on a raised surface, image is reversed
• Etching/Intaglio – ink goes in etched grooves, is wiped off surface, image is reversed
• Lithography – ink goes on flat chemically treated surface, wiped off, image is reversed
• Screenprint/Serigraphy – ink is pushed through porous screen, image is NOT reversed

Industrial Printing:

• Offset Lithography
• Standard for printing four color (CMYK) using digitally prepared plates.
• Can print using a roll (WEB) or individual sheets (Sheetfed)
• Extremely fast and cheap in large quantities
• Can print with more than four colors – metallic, pantone, etc. inks
• Digital Printing
• Prints using 4-color (CMYK) process with NO plates
• Cheaper for small-runs because lack of setup charges/no plates needed
• Can simulate Pantone, Metallics, etc.
• Both processes use halftones to cut down on the amount of ink used – this is to cut cost and increase quality
• Letterpress – a type of relief printing that has seen a comeback because of it’s artisanal qualities and physical aesthetic appeal

 

BEING A PRO:

• What is Jake Parker talking about in his “Finished, Not Perfect” video?
• Pricing – what are different ways you can determine what to charge?
• Graphic Artists Guild: Handbook for Pricing and Ethical Guidelines
• Get an agent
• Find out what other people are charging
• Why can you can only choose two? Cheap, Fast, or Good?

 

COPYRIGHT

• Can I use that picture? How do you know when it’s ok?
• Inspiration vs Imitation vs Outright Theft
• What is “fair use”?
• What is the Creative Commons?