FINAL QUIZ REVIEW
(Check the class site for individual posts relating to topics.)
Professor Eli Neugeboren
Types of Printing
- Relief/Woodcut – ink goes on a raised surface, image is reversed
- Etching/Intaglio – ink goes in etched grooves, is wiped off surface, image is reversed
- Lithography – ink goes on flat chemically treated surface, wiped off, image is reversed
- Screenprint/Serigraphy – ink is pushed through porous screen, image is NOT reversed
- Offset Lithography
- Standard for printing four color (CMYK) using digitally prepared plates.
- Can print using a roll (WEB) or individual sheets (Sheetfed)
- Extremely fast and cheap in large quantities
- Can print with more than four colors – metallic, pantone, etc. inks
- Digital Printing
- Prints using 4-color (CMYK) process with NO plates
- Cheaper for small-runs because lack of setup charges/no plates needed
- Can simulate Pantone, Metallics, etc.
- Both processes use halftones to cut down on the amount of ink used – this is to cut cost and increase quality
- Letterpress – a type of relief printing that has seen a comeback because of it’s artisanal qualities and physical aesthetic appeal
BEING A PRO:
- What is Jake Parker talking about in his “Finished, Not Perfect” video?
- Pricing – what are different ways you can determine what to charge?
- Graphic Artists Guild: Handbook for Pricing and Ethical Guidelines
- Get an agent
- Find out what other people are charging
- Why can you can only choose two? Cheap, Fast, or Good?
- Can I use that picture? How do you know when it’s ok?
- Inspiration vs Imitation vs Outright Theft
- What is “fair use”?
- What is the Creative Commons?