India’s IT industry is a major contributor to the economy, making up 7.4% of the GDP in 2022. It plays a significant role in global outsourcing, providing 56% of the total services. The Indian textile industry also holds a key place in the world market, with a 4.7% share in global textiles and clothing exports (Satish Kumar R, 2018). Cities like Bengaluru, often called the “Silicon Valley of India,” have become centers for software development, information technology, and digital services. India has made major progress in sectors like artificial intelligence, fintech, and e-commerce. “Technology has been instrumental in transforming e-commerce into a thriving industry, bridging urban-rural divides and democratizing access to services once confined to metropolitan cities” (Chacko et al., 2020). Companies like Paytm, Zomato, and Flipkart are leading in innovation, and government initiatives like Digital India are boosting digitization, giving millions of people access to the tech world, and encouraging entrepreneurship. “Young and educated, growing Indian middle class makes the biggest markets in the world” (Khurana, 2022). India’s advancements in software development and e-commerce, along with its strong IT sector, position it to have a significant impact on future global IT trends.
When it comes to shopping, women in India are increasingly turning to online platforms for their clothing purchases. “India’s clothing market plays a significant role in the national economy (Sabhya D. 2023). Websites like Myntra, Flipkart, and Amazon are popular choices, offering a wide range of apparel for all ages and styles. “more people choosing to shop online rather than in brick-and-mortar stores” (Chacko et al., 2020). Myntra, in particular, is one of the leading e-commerce sites for fashion in India. It is known for its large selection of international and local brands and a user-friendly shopping experience. According to a report by Statista (2023), Myntra accounts for a large share of the online fashion market in India, with millions of users buying clothes, accessories, and footwear. As digital shopping grows, more women are embracing e-commerce for convenience, variety, and exclusive online discounts.
