Ad depends solely on visuals to grab the viewer’s attention. Imagery is complex and interesting.
Ad has a life-like quality to it. It feels like I can reach and touch shoe-bottom London.
Ad is appealing to the emotions of the viewer with everything from the imagery to the copy.
Ad is selling you on art by using a famous work that most people will recognize and I agree is an example of good art.
Ad is actively challenging viewers to be more active in helping others. It does this very well through the visuals.