Faculty: This example post demonstrates how you can provide instructions for each assignment. It uses the category “Assignment Instructions” and can be found under Activities > Assignments in the site menu. Use the suggested outline below to structure your assignment posts.

Overview

Design an advertisement as a magazine spread.

Consider how a magazine spread would influence your design considerations.

Learning Outcomes

• Learn what it takes to create a successful magazine-based Ad Campaign

Instructions

1. Completed design must be formatted as 11×17 (landscape, i.e. two portrait pages together) and submitted as a .pdf file. File should be formatted to CMYK color.
2. Design must include a brand purpose (product, logo, iconography, ect)
3. Design must include a call-to-action (website, social media, location, ect)
4. Design must include one main headline – should be largest element on ad
5. Design must include one tagline – should be smaller than the headline and tie together both the headline and brand purpose
6. Design must include dominant artwork that catches the audiences eye

Due Date(s)

• Add due dates or schedule

Resources

Magazines

• Print
• CA
• Emigre

• Wallpaper
• Metropolis
  
  https://www.canva.com/learn/print-advertising-ideas/
  
  https://www.amazon.com/Critique-Handbook-Students-Sourcebook-Survival/dp/0205708110

Example Project