Class Info

• Date: Add date
• Meeting Info: Add online details or in-person location

To-Do Before Class

Add the tasks (readings, homework, assignments) students need to do before this class, along with any materials they will need. 

Topic

Continue working on word marks

Objectives

• Students learn how to edit their sketches and to make further design decisions related to typography
  

Activities

During Class Read: Charles Purdy‘s Article from Creative Cloud
Using Type in Logo Designs

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Students talk one on one with instructor to narrow down word mark sketches

To-Do After Class

Taste 5 / WORDMARK

After discussion with instructor, concentrate in one idea and refine your solution.
Use actual typefaces with their variations, refine spacing, finalize color

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Class Info

• Date: Add date
• Meeting Info: Add online details or in-person location

To-Do Before Class

Add the tasks (readings, homework, assignments) students need to do before this class, along with any materials they will need. 

Topic

Intro to Project 2

TASTE 5
BRIEF: Fictional not-for-profit client: TASTE 5

• Organizes live events (such as food markets and festivals) for restaurants, chefs, food trucks to sell and promote their food and products.
• It produces topic- related publications (various formats)

Why this name? It allows us to work with an alpha-numeric combination
TASTE = food related
5 = the five boroughs of NYC

We will be working cross-media with a strong emphasize in typography, and will be working on various assignments at the same time. Attention to deadlines and what is due on each class meeting is critical.

We will design a wordmark first. We need to be aware that the logotype will be used for screen (web and motion) and print (paper).

Objectives

• Understand the differences between a logo, a logotype, wordmark, symbol, etc.

Activities

During class:

Read The 7 Types of Logos

Pay close attention to number 2

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To-Do After Class

• Research free web fonts. Look at sites as Google Fonts or Adobe Fonts

Select 2 families typefaces. One should be a family with multiple variations (bold, light, condensed, italics, etc). The other family can be a display font. Bring a printout which includes the fonts that you selected.

• Sketch at least 10 ideas for a word mark
  Work on your sketchbook
  Note that this is not a lettering assignment. You can use a typeface, but create a unique, and distinctive mark for this company.

Class Info

• Date: Add date
• Meeting Info: Add online details or in-person location

To-Do Before Class

Complete Project 1 as per specs

Topic

Presentations Project 1

Objectives

• Students gain skills in preparing for presentations.

Activities

Students will share their book with others as they present their completed PROJECT 1 books 

To-Do After Class

Add the tasks (readings, homework, assignments) students need to do after this class, along with any materials they will need.