Journal Entry 1 – The Beginning

image001   RAPP is an Omnicom Company. The company was founded in 1965. I would say it is relatively big, It consists of 1000-5000 employees worldwide. It is also a public company. They have locations in New York, Los Angeles, Dallas, San Francisco, London, Dubai, Paris, Singapore, Sao Paulo, Berlin, and London Gatwick. They are a Marketing and Advertising company who strive to bring brands and people together through Digital Advertising, social engagement, commerce, etc. I just completed my first week and it was very easy going. It just consisted of orientations, intern breakfasts, meeting everyone in the agency (creative department, finance, strategy etc).

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   I was pulled into a couple of meetings which was exciting. I report to the Creative Directors as well as my supervisor who is the Senior Copy Writer. My supervisor is great, she is very helpful and always tries to pull me into her meetings so I can observe. Yesterday was when I really started getting pulled into work. I sat in during a client brief which was very excited. Very different than what is taught in school. I enjoy observing how the creative directors interact with each other and how they convey their ideas. The space is incredible, big spacious rooms for board meetings, bright colors. The creative department has its own floor and it is completely different compared to the other departments (in a cool way).

 http://m.thedrum.com/news/2016/04/28/lor-al-uk-and-ireland-appoint-rapp-deliver-personalised-experiences

¬† ¬†The news article above congratulates RAPP UK for winning L’Or√©al UK & Ireland. ¬†L’Or√©al UK & Ireland have appointed RAPP as the beauty brand¬†realigns its efforts to create more compelling customer experiences¬†for current and prospective customers.

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L’Or√©al UK and Ireland appoint Rapp to deliver “personalised experiences”

http://www.codeworldwide.com/newsandinsights/Adzu/code-worldwide-has-been-nominated-by-the-jury-of-i-com-data-creativity-awards/

¬† ¬†The news article above talks about CODE which is a partner of RAPP. Their case study ‚ÄúCastrol and the Connected Car‚ÄĚ was nominated for the Mobile category at the I-COM Data Creativity Awards.¬†The I-COM Global Summit is the world’s leading Data & Measurement Strategy event.

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