Perception- Aspects of visual solutions that grab a viewer’s attention.
Sensation- Allows the audience to feel. (digest, curiosity, etc.).
Emotion- Positive of negative persuasion of a consumer’s thoughts or actions.
Intellect- Subtitles that allow wit or humor and appeal to both the left and right brain rationale.
Identification- Leans towards a specific audience.
Reverberation- Nostalgic or historical references that try to portray truth and depend on its visuals.
Here’s a better representation of reverberation:
Spirituality- Visual communication to invoke morality.
There are many graphic ads that show more than one depth of meaning. It all depends on one’s perspective.