The 7 Depths of Meaning

Perception- Aspects of visual solutions that grab a viewer’s attention.

Sensation- Allows the audience to feel. (digest, curiosity, etc.).

Emotion- Positive of negative persuasion of a consumer’s thoughts or actions.

Intellect- Subtitles that allow wit or humor and appeal to both the left and right brain rationale.

Identification- Leans towards a specific audience.

Reverberation- Nostalgic or historical references that try to portray truth and depend on its visuals.

Here’s a better representation of reverberation:

Spirituality- Visual communication to invoke morality.

There are many graphic ads that show more than one depth of meaning. It all depends on one’s perspective.