TiffanieChen’s Profile

Student
Active 3 years, 10 months ago
TiffanieChen
Display Name
TiffanieChen
Major Program of Study
Business

My Courses

ENG 2190 Gender/Ethnicity/Space/Literature

ENG 2190 Gender/Ethnicity/Space/Literature

This course examines the spatiality of race and gender in literature.

Essentials of Marketing, Fall 2018

Essentials of Marketing, Fall 2018

The course is an introductory survey of today’s fast-paced, rapidly changing and interactive global marketing environment. The course will introduce contemporary marketing philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, and other digital media. Effective marketing is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e-Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell merchandise of all kinds, and build brand awareness and recognition.

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