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ENG 3771, Advanced Career Writing gives you opportunities to learn important technical communication skills, heuristics, and approaches that you will use in the workplace. Borrowing ideas from Donald A. Norman’s Living with Complexity (2010), we can think of technical communication as a way of managing complexity. Using rhetoric, research, and process, we can make complex information, tasks, and technology far easier to understand, accomplish, and use. In order to accomplish these things, we need to focus our use of WOVEN (written, oral, visual, electronic, and nonverbal) modes of communication on the needs of our readers. However, we must base our strategies and approaches on clearly articulated goals and firmly established research; we must test our deliverables for usability; and we must revise our deliverables to meet our clients’ requirements. Above all else, as technical communicators, we must follow professional and ethical codes of behavior. In this class, you will learn about these important aspects of technical communication through daily exercises, hands-on activities, and collaborative service-based projects.

ENG 3771, Advanced Career Writing gives you opportunities to learn important technical communication skills, heuristics, and approaches that you will use in the workplace. Borrowing ideas from Donald A. Norman’s Living with Complexity (2010), we can think of technical communication as a way of managing complexity. Using rhetoric, research, and process, we can make complex information, tasks, and technology far easier to understand, accomplish, and use. In order to accomplish these things, we need to focus our use of WOVEN (written, oral, visual, electronic, and nonverbal) modes of communication on the needs of our readers. However, we must base our strategies and approaches on clearly articulated goals and firmly established research; we must test our deliverables for usability; and we must revise our deliverables to meet our clients’ requirements. Above all else, as technical communicators, we must follow professional and ethical codes of behavior. In this class, you will learn about these important aspects of technical communication through daily exercises, hands-on activities, and collaborative service-based projects.

Advanced web design is a continuation of ADV2450 Web I, a prerequisite of this course. Students will study, in further detail, HTML and CSS to ensure that they have a solid foundation. It is assumed that students have a solid grasp of Photoshop and Illustrator, and understand the proper web design workflow. The course is focused on completing a web site, designing and building it, as well as writing all the content for the site. A portfolio site is not appropriate for the final project, and will not be acceptable. Search Engine Optimization, Analytics, and web marketing strategies will be reviewed, and implemented. Attendance (College) and Lateness (Department) Policies:

Advanced web design is a continuation of ADV2450 Web I, a prerequisite of this course. Students will study, in further detail, HTML and CSS to ensure that they have a solid foundation. It is assumed that students have a solid grasp of Photoshop and Illustrator, and understand the proper web design workflow. The course is focused on completing a web site, designing and building it, as well as writing all the content for the site. A portfolio site is not appropriate for the final project, and will not be acceptable. Search Engine Optimization, Analytics, and web marketing strategies will be reviewed, and implemented. Attendance (College) and Lateness (Department) Policies: