Rebecca Rivera’s Profile

Active 1 year, 8 months ago
Rebecca Rivera
Adjunct Assistant Professor
Communication Design
Office Location
Washington Heights NYC
Academic interests

Advertising, Branding, Copywriting, Design


Rebecca Rivera is an award winning advertising professional turned advertising professor. During her 30+ years in the industry, she won an armload of “heavy metal” and helped her clients rack up sales.

Rebecca worked on both coasts as a Copywriter and Creative Director at ad agencies such DDB, RPA, Team One, TBWA, Digitas, and McCann – on everything from print to TV to social to digital to PR to alternative media to design to CRM – on accounts such as Honda, HBO, Tide, Lynda, Microsoft, Bud Light, T-Mobile, UppaBaby, and IBM, to name a few.

Rebecca is also a change agent. As the former CCO of The 3% Conference, she helped triple the organization in size and impact, championing gender equity for female creative directors within the industry.

Rebecca took a left turn into teaching with the goal of bringing her knowledge and experience into the classroom to help students become more business ready. She has an MPS from CCNY’s Branding + Integrated Communications program and a BA in Comparative Literature from Occidental College. She currently teaches in COMD at City Tech and the MCA AdPR program at CCNY.

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The COMD CLT Staff is hard at work making resources and support for the department easily accessible and available for all. This Project and associated blog will make it easier for you to find the tools and resources you need to best meet the needs of your classes. Email: Phone: (929) 320-0338 Skype: Zoom:

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