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The course is an introductory survey of today’s fast-paced, rapidly changing and interactive global marketing environment. The course will introduce contemporary marketing philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, and other digital media. Effective marketing is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e-Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell merchandise of all kinds, and build brand awareness and recognition.

The course is an introductory survey of today’s fast-paced, rapidly changing and interactive global marketing environment. The course will introduce contemporary marketing philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, and other digital media. Effective marketing is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e-Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell merchandise of all kinds, and build brand awareness and recognition.

English 1101 is a course in effective essay writing and basic research techniques, including the use of the library. The goal is to prepare students not only for success in academic writing but also for effective participation in and critical understanding of the public and professional discourses of the world beyond the classroom.

English 1101 is a course in effective essay writing and basic research techniques, including the use of the library. The goal is to prepare students not only for success in academic writing but also for effective participation in and critical understanding of the public and professional discourses of the world beyond the classroom.