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In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

Students can learn concepts and applied theories of digital art in the two fundamental forms: raster and vector graphics. Coursework will define and describe similar and contrasting factors in each kind of image. The comparison will also recommend the best practice, specification or standard for using a specific form in a specific application. The course will include basic digital imaging terminology and techniques including measurements, size, resolution, file elements, file formats and color space.

Students can learn concepts and applied theories of digital art in the two fundamental forms: raster and vector graphics. Coursework will define and describe similar and contrasting factors in each kind of image. The comparison will also recommend the best practice, specification or standard for using a specific form in a specific application. The course will include basic digital imaging terminology and techniques including measurements, size, resolution, file elements, file formats and color space.

This course introduces students to core concepts in the graphic communications field, including typography, color theory, design and production terminology, reproduction processes, file formats, and substrates. During the semester, students will complete three pages of their own ePortfolio website. Lectures will provide students with a historical perspective of the graphic communications field, as well as discuss current practices and future trends.

This course introduces students to core concepts in the graphic communications field, including typography, color theory, design and production terminology, reproduction processes, file formats, and substrates. During the semester, students will complete three pages of their own ePortfolio website. Lectures will provide students with a historical perspective of the graphic communications field, as well as discuss current practices and future trends.