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This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.

This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. Project based assignments from concept through final digital output are an integral part of the course. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. Project based assignments from concept through final digital output are an integral part of the course. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

This course explores creative visual thinking and its importance to communication design. Students will experiment with image-making techniques and learn to use graphic elements to communicate concepts and ideas.

This course explores creative visual thinking and its importance to communication design. Students will experiment with image-making techniques and learn to use graphic elements to communicate concepts and ideas.

Strategies for creating professional illustrations based on a rotating series of topics relevant to contemporary professional illustration. Topics and strategies include: digital concept art (production art, card art, genre, etc.), Children’s Picture Book Illustration (research, pitch, marketing, layout, etc.), editorial. Students use both digital and traditional media. Class Notes: Fully Online Meets Online Synchronously. Enrollment Requirements: ENG 1121 and COMD 2400 or department permission.

Strategies for creating professional illustrations based on a rotating series of topics relevant to contemporary professional illustration. Topics and strategies include: digital concept art (production art, card art, genre, etc.), Children’s Picture Book Illustration (research, pitch, marketing, layout, etc.), editorial. Students use both digital and traditional media. Class Notes: Fully Online Meets Online Synchronously. Enrollment Requirements: ENG 1121 and COMD 2400 or department permission.

Internship in Communication Design (Summer Intensive) Assignment to field work/study situations of approximately 25 plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.

Internship in Communication Design (Summer Intensive) Assignment to field work/study situations of approximately 25 plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.