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Internship in Communication Design (Summer Intensive) Assignment to field work/study situations of approximately 25 plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.

Internship in Communication Design (Summer Intensive) Assignment to field work/study situations of approximately 25 plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete pages of their own ePortfolio web site, a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete pages of their own ePortfolio web site, a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

Working independently, each student researches, conceptualizes and develops an in-depth project, across media channels, which uses design-thinking to address a contemporary issue.

Working independently, each student researches, conceptualizes and develops an in-depth project, across media channels, which uses design-thinking to address a contemporary issue.

Course Description: Production for Designers focuses on current print and production procedures that can prepare designers and creative thinkers for real-world situations. Understanding print (offset and digital), and the process of production is an essential part of the design process that can assure a predictable outcome of deliverables. Emphasis is on the importance of project planning and management, personal communication skills to better interface with colleagues and to understand the three key components of modern print production. Topics include print media specifications, digital and offset prepress, page imposition, proofing, Paper and substrates, specialty printing, budget management, understanding of color management, and preparation of files. Applied discussion of reverse engineering, workflow, and project planning are critical to this course. This course will also explain the relationship between the world of Advertising, marketing and related digital and analog production techniques, Strategic use of Internet search engines, websites, and leveraging tools of technology is demonstrated to support student efforts.

Course Description: Production for Designers focuses on current print and production procedures that can prepare designers and creative thinkers for real-world situations. Understanding print (offset and digital), and the process of production is an essential part of the design process that can assure a predictable outcome of deliverables. Emphasis is on the importance of project planning and management, personal communication skills to better interface with colleagues and to understand the three key components of modern print production. Topics include print media specifications, digital and offset prepress, page imposition, proofing, Paper and substrates, specialty printing, budget management, understanding of color management, and preparation of files. Applied discussion of reverse engineering, workflow, and project planning are critical to this course. This course will also explain the relationship between the world of Advertising, marketing and related digital and analog production techniques, Strategic use of Internet search engines, websites, and leveraging tools of technology is demonstrated to support student efforts.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course. 1 cl hr, 5 lab hrs, 3 cr COMD 2400-OL12 SPRING 2021 TUESDAY—FRIDAY 2:30—5:00PM | ONLINE Instructor: Visakh Menon Prerequisites COMD 11162, COMD 2300, COMD 2427

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course. 1 cl hr, 5 lab hrs, 3 cr COMD 2400-OL12 SPRING 2021 TUESDAY—FRIDAY 2:30—5:00PM | ONLINE Instructor: Visakh Menon Prerequisites COMD 11162, COMD 2300, COMD 2427