Bradford Roberts’s Profile

Design
My Courses
Internship in Communication Design (Asynchronous) Assignment to field work/study situations of approximately 15+ plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.
COMD3501 IDENTITY DESIGN SP2023
In this course students will learn how to embark on the branding process for an invented company or institution from start to finish, culminating in a finished set of brand guidelines and extension project. Each weeks’ lesson will build on top of the other, giving students a full understanding of what it would be like to not only create an identity design, but an entire branding system, using a real-world model typical with most branding studios and agencies. Students explore the role of professional designer as they are challenged to create a comprehensive, multi-piece presentation showcasing all aspects of their invented company. To start each student will receive a client type that they must base their invented company on. There will be at least 1 other student in the class with the same business type, creating a cohort. The idea is that throughout the process each student can have creative brainstorming sessions with their cohort, which is something that is very common practice among design teams in the professional world. Students will also learn about tools they can use to enhance their brainstorming sessions like Pinterest and Miro, which will help them throughout the semester.
COMD3313, Illustration1, FA2022
This course is a practical introduction to the field of illustration. Focus will be placed on process work and professional practices, presented within contemporary and historical context. Course includes projects and lectures in a variety of illustration genres including: advertising, book illustration, film, and editorial. A variety of materials will be introduced through lectures and demonstrations for use on assignments such as: pencil, pen and ink, brush, and digital illustration. Critical concepts such as: Conceptual Development, Working on Assignment, Composition, Contrast, Value, Point of View, and Color theory will be introduced.
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