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In this course students will learn how to embark on the branding process for an invented company or institution from start to finish, culminating in a finished set of brand guidelines and extension project. Each weeks’ lesson will build on top of the other, giving students a full understanding of what it would be like to not only create an identity design, but an entire branding system, using a real-world model typical with most branding studios and agencies. Students explore the role of professional designer as they are challenged to create a comprehensive, multi-piece presentation showcasing all aspects of their invented company. To start each student will receive a client type that they must base their invented company on. There will be at least 1 other student in the class with the same business type, creating a cohort. The idea is that throughout the process each student can have creative brainstorming sessions with their cohort, which is something that is very common practice among design teams in the professional world. Students will also learn about tools they can use to enhance their brainstorming sessions like Pinterest and Miro, which will help them throughout the semester.

In this course students will learn how to embark on the branding process for an invented company or institution from start to finish, culminating in a finished set of brand guidelines and extension project. Each weeks’ lesson will build on top of the other, giving students a full understanding of what it would be like to not only create an identity design, but an entire branding system, using a real-world model typical with most branding studios and agencies. Students explore the role of professional designer as they are challenged to create a comprehensive, multi-piece presentation showcasing all aspects of their invented company. To start each student will receive a client type that they must base their invented company on. There will be at least 1 other student in the class with the same business type, creating a cohort. The idea is that throughout the process each student can have creative brainstorming sessions with their cohort, which is something that is very common practice among design teams in the professional world. Students will also learn about tools they can use to enhance their brainstorming sessions like Pinterest and Miro, which will help them throughout the semester.