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An exploration of the role of professional designers in creating a consistent image and voice for a company or institution through an identity system which addresses all aspects of its visual public presence. Students are challenged to create a comprehensive, multi-channel presentation showcasing all aspects of an identity system. 2 cl hrs, 2 lab hrs, 3cr Prerequisites: COMD 2400

An exploration of the role of professional designers in creating a consistent image and voice for a company or institution through an identity system which addresses all aspects of its visual public presence. Students are challenged to create a comprehensive, multi-channel presentation showcasing all aspects of an identity system. 2 cl hrs, 2 lab hrs, 3cr Prerequisites: COMD 2400

This is a beginning course that explores the technical and aesthetic concerns of photography. Using dSLR cameras, professional lighting equipment and software, students will explore fundamental concepts of light, exposure, and composition in order to develop the ability to control photographic style to create visually engaging images.

This is a beginning course that explores the technical and aesthetic concerns of photography. Using dSLR cameras, professional lighting equipment and software, students will explore fundamental concepts of light, exposure, and composition in order to develop the ability to control photographic style to create visually engaging images.

Explore creative visual communication through graphic design. Using type and graphics, students will participate in the process of communicating concepts by experimenting with image-making techniques. Acquire the professional knowledge, language, and processes needed—from initial thumbnail to final presentation—in multiple disciplines such as graphic design, web design, advertising, motion, illustration, broadcast design production, and others.

Explore creative visual communication through graphic design. Using type and graphics, students will participate in the process of communicating concepts by experimenting with image-making techniques. Acquire the professional knowledge, language, and processes needed—from initial thumbnail to final presentation—in multiple disciplines such as graphic design, web design, advertising, motion, illustration, broadcast design production, and others.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.