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2 cl hrs, 2 lab hrs Explores design and type sensibilities, challenging students to strengthen their creative and visual aesthetics. With emphasis on sensitivity to type, exercises integrate type within a variety of different mediums including page layouts as well as kinetic design. Prerequisite: COMD 1257

2 cl hrs, 2 lab hrs Explores design and type sensibilities, challenging students to strengthen their creative and visual aesthetics. With emphasis on sensitivity to type, exercises integrate type within a variety of different mediums including page layouts as well as kinetic design. Prerequisite: COMD 1257

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

This course is an introduction to the basic components and practices of pre-production, production and post production methodologies for content creation in commercial video and film. Students will learn the basics of all stages of production for content creation. The course will explore modes of communication such as commercials, public service announcements, fictive works, documentary and journalism. Students will analyze the fundamental principles of film and television communications with emphasis on examining the interaction of design and technology. Post-Production exercises with software such as Adobe Premiere and Adobe After Effects will be an integral part of the course. These assignments demonstrate proficiency in pre-production and production of content for film and video.   This digital filmmaking class introduces the basic components and practices of pre-production and production for content creation in commercial video. Students script, storyboard, light, shoot, and edit short videos including interviews, commercials, narratives, and public service announcements in order to convey ideas to a target audience.

This course is an introduction to the basic components and practices of pre-production, production and post production methodologies for content creation in commercial video and film. Students will learn the basics of all stages of production for content creation. The course will explore modes of communication such as commercials, public service announcements, fictive works, documentary and journalism. Students will analyze the fundamental principles of film and television communications with emphasis on examining the interaction of design and technology. Post-Production exercises with software such as Adobe Premiere and Adobe After Effects will be an integral part of the course. These assignments demonstrate proficiency in pre-production and production of content for film and video.   This digital filmmaking class introduces the basic components and practices of pre-production and production for content creation in commercial video. Students script, storyboard, light, shoot, and edit short videos including interviews, commercials, narratives, and public service announcements in order to convey ideas to a target audience.

In this course you will learn how to develop Internet content and effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Online (Social Media) Marketing. You will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

In this course you will learn how to develop Internet content and effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Online (Social Media) Marketing. You will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

This basic design and color theory course explores graphic communication through practice, art history and by exposure to the elements and principles of design, as well as the design process, including idea development through final execution. Students develop skills in two-dimensional design, color mixing, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

This basic design and color theory course explores graphic communication through practice, art history and by exposure to the elements and principles of design, as well as the design process, including idea development through final execution. Students develop skills in two-dimensional design, color mixing, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.