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We make ideas concrete. In order to do that, we first accept that writing is a process — an act in which we will participate our whole life long. Music, art, electronics, engineering — you name it — whatever we pursue, we strive to find better ways to flow with the rules of written expression in order to achieve our dreams. We are determined to work hard in order to play well with Language. Let the games begin. What we will express this year has never been said before.

We make ideas concrete. In order to do that, we first accept that writing is a process — an act in which we will participate our whole life long. Music, art, electronics, engineering — you name it — whatever we pursue, we strive to find better ways to flow with the rules of written expression in order to achieve our dreams. We are determined to work hard in order to play well with Language. Let the games begin. What we will express this year has never been said before.

The course is an introductory survey of today’s fast-paced, rapidly changing and interactive global marketing environment. The course will introduce contemporary marketing philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, and other digital media. Effective marketing is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e-Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell merchandise of all kinds, and build brand awareness and recognition.

The course is an introductory survey of today’s fast-paced, rapidly changing and interactive global marketing environment. The course will introduce contemporary marketing philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, and other digital media. Effective marketing is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e-Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell merchandise of all kinds, and build brand awareness and recognition.