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This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. This is a course in visual literacy and the design process: How we see, how we analyze the effects of our vision, and how we craft a design that will have energy and content. All projects will include thumbnail sketches, discussion and research. A weekly scrapbook will be kept. Media used are paint, paper, ink, pencil, ruler, knife, glue, and digital software for expressing graphic ideas. Numerous critiques will take place throughout the course and students’ active engagement in group discussion will play a vital role in establishing an atmosphere of collaboration and shared learning.

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. This is a course in visual literacy and the design process: How we see, how we analyze the effects of our vision, and how we craft a design that will have energy and content. All projects will include thumbnail sketches, discussion and research. A weekly scrapbook will be kept. Media used are paint, paper, ink, pencil, ruler, knife, glue, and digital software for expressing graphic ideas. Numerous critiques will take place throughout the course and students’ active engagement in group discussion will play a vital role in establishing an atmosphere of collaboration and shared learning.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course. 1 cl hr, 5 lab hrs, 3 cr COMD 2400-D202 FALL 2020 MONDAY—THURSDAY 2:30—5:00PM | ONLINE Instructor: Visakh Menon Prerequisites COMD 11162, COMD 2300, COMD 2427

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course. 1 cl hr, 5 lab hrs, 3 cr COMD 2400-D202 FALL 2020 MONDAY—THURSDAY 2:30—5:00PM | ONLINE Instructor: Visakh Menon Prerequisites COMD 11162, COMD 2300, COMD 2427

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This is a foundation course in typography with emphasis on using type for a range of industry related applications from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.

This is a foundation course in typography with emphasis on using type for a range of industry related applications from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.

Introduces a variety of basic layouts and formats, building technical and practical fluency in setting and working with type for both print and screen. This course further explores topics learned in COMD 1127 Type and Media, such as typeface selection and the use of the typographical grids. Problem-solving for most common typographical problems is discussed.

Introduces a variety of basic layouts and formats, building technical and practical fluency in setting and working with type for both print and screen. This course further explores topics learned in COMD 1127 Type and Media, such as typeface selection and the use of the typographical grids. Problem-solving for most common typographical problems is discussed.