Bitya Andrade’s Profile

Student
Active 1 week, 2 days ago
Bitya Andrade
Major Program of Study
Communication Design

My Courses

COMD3504 Communication Design Theory, OL69, Spring 2022

COMD3504 Communication Design Theory, OL69, Spring 2022

An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

COMD 2400 OL13Desantis

COMD 2400 OL13Desantis

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course.

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