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In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

This is a foundation course in advertising and graphic design. 3 credits: 6 hrs (1 class 5 lab hrs). Pre-requisites: COMD 1162, COMD 1200, COMD 2327, CDMG 2330 This is a basic course in advertising and graphic design that aims to challenge students to use both foundational skills and conceptual thinking to create innovative solutions. Through this course, students will learn how to communicate their ideas visually through art direction and verbally through copywriting. The coursework consists of project-based assignments that will take students from the initial concept to digital output. In the process, students will need to consider the target audience, product, and marketing objectives. The importance of professional execution, conceptual thinking, and presentation of ideas will also be emphasized. Furthermore, students will have the opportunity to collaborate in teams during the design and development process.

This is a foundation course in advertising and graphic design. 3 credits: 6 hrs (1 class 5 lab hrs). Pre-requisites: COMD 1162, COMD 1200, COMD 2327, CDMG 2330 This is a basic course in advertising and graphic design that aims to challenge students to use both foundational skills and conceptual thinking to create innovative solutions. Through this course, students will learn how to communicate their ideas visually through art direction and verbally through copywriting. The coursework consists of project-based assignments that will take students from the initial concept to digital output. In the process, students will need to consider the target audience, product, and marketing objectives. The importance of professional execution, conceptual thinking, and presentation of ideas will also be emphasized. Furthermore, students will have the opportunity to collaborate in teams during the design and development process.

The storyboard is the visual version of the script. It consists of a number of panels that show the visual action of a sequence in a logical narrative. The storyboard is used as a tool for production or to assist in the selling of ideas to clients. The emphasis in this class is on story, idea and development. Students will design and present storyboards for topics including commercials, film and television titles and video presentations.

The storyboard is the visual version of the script. It consists of a number of panels that show the visual action of a sequence in a logical narrative. The storyboard is used as a tool for production or to assist in the selling of ideas to clients. The emphasis in this class is on story, idea and development. Students will design and present storyboards for topics including commercials, film and television titles and video presentations.

Introduction to Professional and Technical Writing (ENG 2700), surveys a broad range of issues related to the domains of professional and technical writing. Students will be introduced to the central issues, debates, and methods from both fields; consideration will be given to the ways in which traditional forms of technical and professional writing have evolved alongside technologies.

Introduction to Professional and Technical Writing (ENG 2700), surveys a broad range of issues related to the domains of professional and technical writing. Students will be introduced to the central issues, debates, and methods from both fields; consideration will be given to the ways in which traditional forms of technical and professional writing have evolved alongside technologies.

This course will explore the foundational concepts of light and exposure in photography. Students will develop visual literacy as well as framing and compositional skills. Students will become acquainted with a wide range of contemporary photographers and gain an understanding of how photographic style transforms subject matter into meaning. Using professional lighting equipment and cameras, the student will gain hands-on experience capturing digital images in the studio as well as on location. Students will also learn professional methods and software to manage, process and print digital images.

This course will explore the foundational concepts of light and exposure in photography. Students will develop visual literacy as well as framing and compositional skills. Students will become acquainted with a wide range of contemporary photographers and gain an understanding of how photographic style transforms subject matter into meaning. Using professional lighting equipment and cameras, the student will gain hands-on experience capturing digital images in the studio as well as on location. Students will also learn professional methods and software to manage, process and print digital images.