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In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course. 1 cl hr, 5 lab hrs, 3 cr COMD 2400-D202 FALL 2020 MONDAY—THURSDAY 2:30—5:00PM | ONLINE Instructor: Visakh Menon Prerequisites COMD 11162, COMD 2300, COMD 2427

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course. 1 cl hr, 5 lab hrs, 3 cr COMD 2400-D202 FALL 2020 MONDAY—THURSDAY 2:30—5:00PM | ONLINE Instructor: Visakh Menon Prerequisites COMD 11162, COMD 2300, COMD 2427

This course explores creative visual thinking and its importance to communication design. Students experiment with image-making techniques and learn to use graphic tools to communicate concepts and ideas. The course emphasizes the integration of communication concepts, type and graphics and their relationship to multiples discloses. Students develop projects from thumbnails through final presentations.

This course explores creative visual thinking and its importance to communication design. Students experiment with image-making techniques and learn to use graphic tools to communicate concepts and ideas. The course emphasizes the integration of communication concepts, type and graphics and their relationship to multiples discloses. Students develop projects from thumbnails through final presentations.

This is a foundation course in typography with emphasis on using type for a range of industry related applications from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.

This is a foundation course in typography with emphasis on using type for a range of industry related applications from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.

An advanced course that continues to develop the ability to capture, color correct, adjust tonal levels and curves and retouch bitmapped images. Students learn how digital cameras and highend scanners capture images and how to provide optimized files. Students are exposed to professional techniques for making corrections and altering pictures to match a client’s instructions, using software such as Adobe Photoshop. Introduction to professional photography database and processing software such as Adobe Lightroom, and Adobe CameraRaw. For students planning to continue for the Bachelor of Technology degree.

An advanced course that continues to develop the ability to capture, color correct, adjust tonal levels and curves and retouch bitmapped images. Students learn how digital cameras and highend scanners capture images and how to provide optimized files. Students are exposed to professional techniques for making corrections and altering pictures to match a client’s instructions, using software such as Adobe Photoshop. Introduction to professional photography database and processing software such as Adobe Lightroom, and Adobe CameraRaw. For students planning to continue for the Bachelor of Technology degree.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site, complete a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site, complete a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.