Alicia Persaud’s Profile

Student
active 11 hours, 44 minutes ago
Alicia Persaud
Major Program of Study
Communication Design

My Courses

Communications Design Theory Fall 2019 COMD3504-E304

Communications Design Theory Fall 2019 COMD3504-E304

Course Description This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present. In this context, “theory” doesn’t mean “a hypothesis to be tested” (as in the sciences), but rather points to a set of working beliefs about how the world—or in this case, visual communication—works. Some aspects of certain visual communication theories are based on observable “facts,” but the way these facts are woven together says more about how we construct meaning than it does about empirical answers to factual questions. So why does a design professional—typically an eminently practical, hands-on person working toward a specific end for the benefit of a specific client—want or need to engage with visual communication theories? First, “doing theory” promotes a sophisticated level of reflection about design work—far beyond the touchstones of “did they like it?” and “did it serve its purpose?” Second, it encourages designers to think holistically about the contexts for their work—beyond the immediate job at hand to the larger contexts of the social, the cultural, and the historical. And finally, it recognizes the obvious: today, graphic design shapes our visual world and puts each person at the nexus of thousands of messages each day. In this course, we, as senders and receivers of such messages, will attempt to make sense of all this through our verbal discussions in class, our blog postings, and our research poster design and presentations. We will be looking at two types of theories: generative theories, that explain the “how” of visual communication; and critical/sociocultural theories that explain the “what, where, and when” of design, or the historical, cultural and social contexts. By developing the ability to look at design through these different lenses, professional designers can enhance the quality of their decision-making and have a better grasp on the multiple contexts and frameworks for clients and audiences. We can better understand and evaluate the many issues about local usability and usefulness within broader contexts of ethics, aesthetics, professional and social responsibility.

COMD 1257_Typographic Design D194, FA18

COMD 1257_Typographic Design D194, FA18

A variety of basic layouts and formats are introduced, building technical and practical fluency in setting and working with type for both print and screen. This course further explores topics learned in COMD1127 Type and Media (Previously COMD 1167), such as the typeface selection, and the use of the typographical grids. Problem-solving for most common typographical problems are discussed.

ENG 2400 Films from Literature Spring 2018

ENG 2400 Films from Literature Spring 2018

http://websupport1.citytech.cuny.edu/Faculty/fmasiello/index.htm Please note the syllabus on that website has not been updated. The correct current syllabus is below. D550 Fridays 11:30 – 2:00 This course will allow students to examine the relationship between film and their literary sources. Through classroom discussions and out-of-class assignments, students will analyze classic and contemporary literary texts and their cinematic versions. Students will examine the relationship between film and literature, with specific focus on the techniques used in fiction, drama and film and the influences of censorship and society. Students will focus on the similarities and differences of literary works adapted into films.

COMD 1100 Graphic Design Principles | Fall 2017

COMD 1100 Graphic Design Principles | Fall 2017

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

COMD1103 Foundation Drawing FA 17_Morning

COMD1103 Foundation Drawing FA 17_Morning

This drawing course introduces basic concepts, tools, techniques and the role of drawing in design, illustration, animation and games. The course will also cover projection systems, plans, elevations, sections, oblique, isometric, one-point perspective and two-point perspective views.

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