Entry 4
At Statista I have been working on creating single sheets that includes content meant to grab potential client’s attention and make them want to purchase the company’s product (which is statistics.) I have made various versions of this project to attract different clients. I have given each of these documents their own twist while keeping them cohesive as a collection. I have learnt a lot from working on this project and is not only about design. For this project I had to do a bit of research. I searched the topic and found statistics that would be interesting to a potential client. It also forced me to brush the dust off my writing skills and come up with a professional description of each topic. I am not terrible when it comes to writing fluff, thoughts, and light stuff but when it comes to sophisticated writing I am awful! I do not know the right words to use and sometimes I did not fully understand what I was writing about. My supervisor is great at guiding and showing me how it is done. Yes, my mouth must have dropped to floor when I saw how amazing she made everything sound, but it only pushed me harder to get it right the next time. I finally got the hang of it by the end of the collection…. well sort of. Another challenge of this project was following the style guide. Colors started repeating and space was limited. I would finish a version get an OK and then be told let’s add a bit more to a page that did not have room for a bit more. It was tough figuring out spacing, but it definitely taught me patience.
The following are a couple of the documents I worked on:
