Fall 2024 MKT 2327 Entrepreneurship Syllabus
MKT 2327 Entrepreneurship is a course that explores the skills, strategies, and decision-making processes required for success in today’s competitive business environment. The course focuses on how entrepreneurs identify opportunities, respond to changing market conditions, and build profitable ventures within a free market economy. Through the use of practical case studies, students learn how real businesses overcome challenges and capitalize on trends to achieve financial and personal success. The course also emphasizes the use of marketing concepts and computational techniques to analyze business opportunities, consumer behavior, and market trends. By the end of the course, students develop greater confidence in evaluating entrepreneurial opportunities and applying business strategies to real-world situations.