Fall 2023 MKT 1210 Marketing Research Syllabus
MKT 1210 – Cosmetic Research Project
MKT 1210 Marketing Research focuses on the use of scientific research methods to support marketing strategies and informed business decision-making. The course explores consumer, product, competitive, and market research while teaching students how to design surveys, construct questionnaires, analyze secondary data, apply sampling techniques, collect and interpret data, and use basic statistical methods to evaluate marketing information and improve strategic planning.