Fall 2025 BUF 3300 INTERNATIONAL RETAILING
This course examines the major issues influencing international retailing and emphasizes the importance of understanding the global consumer and their welfare within today’s evolving marketplace. Students gain a comprehensive understanding of retail operations and learn how marketing concepts are applied in practical retail management environments. The course explores how globalization, consumer behavior, and technological advancements continue to reshape the retail industry on an international scale. Students analyze strategies used by successful retailers to remain competitive while adapting to market trends and changing consumer demands. Attention is given to the importance of innovation, planning, and decision-making in maintaining strong retail performance. The course also highlights how businesses can respond to rapid industry changes without losing focus on their core competencies and brand identity. Through this approach, students develop the analytical and managerial skills necessary to navigate the modern global retail environment.